Case Studies

Why FMS? Because franchise success requires strategy, not just paperwork. 

We deliver the whole package, strategic planning, tactical guides, and ongoing operational support (including sales) — to build standout brands like the ones you see here.
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FMS Franchise Clients on the Inc 5000 List
FMS Franchise works with businesses to implement, design and execute independent distribution channels...
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Franchise Marketing Systems Clients on the Inc 5000 List
FMS Franchise – Inc. 5000 Honorees
Franchise Marketing Systems works with businesses to implement, design and execute independent distribution...
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Franchising Getting out of the Putting out Fires Business
Franchising, Getting out of the "Putting out Fires Business"
The Process of franchising a business can be a unique experience. The documentation, the sales process,...
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Hot Tomato Pizza Franchise
Hot Tomato Pizza Franchise
The Hot Tomato Pizza franchise has been designed to deliver efficient revenue per square foot from a...
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How to Exhibit at a Franchise Trade Show
4 Keys of Franchise Trade Show Marketing
This past weekend, Franchise Marketing Systems exhibited at the Atlanta franchise show. Franchise trade...
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Why Hire a Franchise Consultant to Franchise Your Business
Why Hire a Franchise Consultant to Franchise Your Business?
The Question Comes Up Frequently when interacting with business owners who are considering franchising...
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Big Brand is the Key to Big Franchises
Big Brand is the Key to Big Franchises
Why do some brands flourish and others seem to just hang around? Having worked with many small businesses...
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When is the right time to Franchise Your Business
What is the right time to Franchise Your Business in 2026?
How does a company like McDonald’s go from 1 location in 1955 to over 32,000 locations and $25 billion...
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Suite Paws Pet Resort Franchise
Suite Paws Pet Resort Franchise
The Suite Paws business model is a large concept that combines the revenue opportunities of boarding,...
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Franchise Growth in a Down Economy
Franchise Growth in a Down Economy
Most would agree that we are indeed still in a "down" economy. Unemployment rates are officially listed...
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The Weave Shop Franchise 2
The Weave Shop Franchise
The Weave Shop Franchise The Weave Shop fits a specific market segment of the hair care and beauty...
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Caring Matters Home Care Franchise Opportunity
Caring Matters Home Care Franchise Opportunity
Why is this important to a potential franchise partner of Caring Matters? Because the government funded...
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KIMBERLY MOODY

FRANCHISE CONSULTANT

Gloucester, Virginia โ€“ Kimberly Moody has secured an impressive track record in implementing financial goals for a business base of more than $300 million in assets covering customer service, financial planning, estate planning, banking services, and all aspects of investment management. Additionally, she worked as an Adjunct Instructor for Christopher Newport University, where she taught investment courses to individuals interested in learning more about financial planning. Ms. Moody also has experience as the Co-Host for WVEC Channel 13โ€™s show โ€œInvesting 101โ€ and Co-Host of WTKRโ€™s radio stationโ€™s financial planning show. She has also held more than 100 public seminars on financial planning topics and was the speaker for National Space Society Conferences for NASA. Ms. Moody intends to use her proven business expertise, natural leadership ability, and personal determination to sell and grow franchise development.

PAUL REISNER

FRANCHISE CONSULTANT - MARKETING & SALES

New York, NY โ€“ Paul has 25+ years experienced in business development management and direct sales with Blue-Chip companies โ€“ CA, ADP, Pitney Bowes and National accounts such as Deutsche Bank, PepsiCo, Verizon. Received many awards and acknowledgement for sales achievement and success where personally responsible for generating in excess of $100m in revenue. Paul has been married for 34 years with six children. Paul graduated from Northern Michigan University in Marketing and from Marquette with a Bachelorโ€™s Degree in Education.

MICHELLE WHITE

FRANCHISE CONSULTANT

Boca Raton, FL โ€“ Michelle White has worked in the franchise industry since 2012 in franchise sales, franchise development and as a franchise consultant. Previous to working with Franchise Marketing Systems, Ms. White worked in real estate development throughout South Florida and Illinois. Ms. White has a wide range of business skill sets including business management, business development, sales, marketing and financial management. Ms. White supports Franchise Marketing Systems clients through document development and franchise consulting work.
TRISHA CONNER

FRANCHISE CONSULTANT

Midwest โ€“ Ms. Trisha Conner is the documentation specialist for Franchise Marketing Systems, working with clientโ€™s legal counsel to initiate the Franchise Disclosure Documentation for a wide variety of business models each year. Since 2011, she has also held key responsibilities for the management, accuracy and timely distribution of client leads via the company CRM. Additionally, Ms. Conner contributes strategic planning as the company experiences growth. Previous work-related experiences include a decade of successful fundraising including financial accountability; extensive international travel including multiple international relocations in support of her husbandโ€™s agricultural commodities sales business; client services for Varig airlines in NYC. In addition to raising her family, Trisha has many yearsโ€™ experience as a primary caregiver for elderly family members and is extensively familiar with in-home care businesses. An avid sports enthusiast, Trisha combines her continued fund-raising focus with cycling events. She played tennis competitively for more than 20 years and has recently added kayaking to her activities. Ms. Conner attended Colorado University, the Alliance Francaise and the Sorbonne in Paris and Northern IL University, graduating with a BA in French.
Kaitlin Eileen

GRAPHIC DESIGNER & AD STRATEGIST

Kaitlin is a graphic designer and a Facebookโ„ข๏ธ ad Strategist. A born creator, her passion for creativity grew as she explored the design and artistic side of marketing. She has a special focus on presentation and visual design and is insanely curious about learning new skills to continuously improve her portfolio.

Tackling everything from Brochure design to Landing Pages and everything in between, she is always excited to grow her clientsโ€™ brands into something beautiful. When she isnโ€™t working, her creative roots are always showing. Her love for Marketing and design go beyond the desk, her creative juices flow in the kitchen and in the garden. She also loves nature and all animals big and small but what she really loves is making her clients happy.

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Noah Cunningham

VIRTUAL DESIGNER

Augusta, GA – Noah is a designer for FMS. He has been designing for 4 years and has a wide range of skills when it comes to designing. Noah has a passion for communicating visually and creating visually successful brands. He loves creating for a wide range of clients and strives to fulfill their needs in design.