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Chicago, IL – Mr. Callaway was formerly the director of the Strategic Planning department of the world’s oldest franchise development firm, Francorp. In his role, as head of the department, he drafted and managed strategic business plans for franchising companies. He also conducted franchise feasibility studies, industry surveys, prototype development plans, and strategic analyses. As member of the Executive Board of Francorp International, Mr. Callaway was responsible for all strategic planning initiatives engaged by the Strategic Planning Departments of the 30-country network of Francorp offices. Currently, Mr. Callaway has extensive influence in the decisions garnered by the Strategic Planning Department at Franchise Marketing Systems, as well as other departments where efficiencies are supplementary. After retaining a degree in Economics from Illinois College, Mr. Callaway received his MBA from Northern Illinois University with a focus in Entrepreneurship. Mr. Callaway has worked with major executives and companies such as former McDonald’s CEO, Ed Rensi, Founder of Gildan Activewear, Greg Chamandy, and Hershey Foods Director of New Product Development, Curt Robinson, among other business owners and CEOs. Mr. Callaway has traveled throughout North America to help facilitate the franchise goals of his diverse client-base, with specialty in retail. Previously, Mr. Callaway was Store Manager at a prominent retail chain accountable for nearly 100 employees. Mr. Callaway is an expert in strategic planning, franchisor organizational design, royalty and franchise fee pricing strategy, managerial decision-making, and technical marketing issues. He is a skilled researcher with extensive experience in web-based applications as well as database management.
An eye for design and a passion for communication, Grace works diligently to make sure your business puts its best marketing foot forward. With a BS in Public Relations and Technical Communication, she understands the potential unlocked from a first impression, especially in franchise sales. Grace generates sales-focused marketing materials for franchise clientele of all sizes and industries.
Atlanta, GA – Abi manages social media for FMS. She attends the University of Georgia and will be graduating this spring with a bachelor’s degree in public relations and a minor in Spanish. She has a passion for communicating and creating content for all platforms. Abi is looking forward to developing new skill sets and learning from the team at Franchise Marketing Systems.
Mr. Violette has worked in a variety of businesses since 1975 and founded several companies in the marketing, exhibit and signage industry. Mr. Violette works with FMS clients to support operational, strategic and management tools needed to help brands scale through franchising. His work revolves around sourcing products, services and solutions to assist in building stronger operating platforms to ultimately scale the business more efficiently and effectively. He has worked with FMS for several years and helped a wide range of franchise systems in all industry segments build stronger operating systems to franchise the business out to new markets more efficiently. He helped merge and develop all companies to a full line Exhibit, Signage and Broadcast design and fabrication company. As an Accomplished Sales Manager he has offered high performance leading development and implementation of superior sales strategy. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Demonstrated expertise in team leadership and development. Inspiring manager with extensive experience in Exhibit, Broadcast & Signage design & fabrication product industries and 30 years of experience in leadership roles. Skilled at decreasing downtime and spending while increasing sales and customer satisfaction. Organized and dedicated to streamlining procedures.
Experience:
Creative Dimensions | Cheshire, CT – Connecticut Partner/Founder 04/1987 – 04/2017 · Devised organizational vision, mission and foundational structure to facilitate early growth. · Approved and negotiated contracts with distributors and suppliers. · Analyzed operations to evaluate company performance, determining areas of potential improvement. · Delivered speeches and attended industry conferences to promote company image and engage with buyers. · Delegated assignments and responsibilities to department heads and supervisors. · Cultivated and maintained industry relationships and customer partnerships to capitalize on opportunities and maximize business success. · Also worked at John Oldham Studios an exhibits company from 1979-1987 · Worked at cabinet and furniture companies from 1975-1979.
Ryan Sullivan is an accomplished business owner and franchise development sales professional with a proven track record in driving significant sales growth. Starting his entrepreneurial journey at 21, Ryan owned a decorative concrete company, achieving $2 million in annual sales until age 28. He then managed his own HVAC company, reaching $7 million in yearly sales, and owned a digital marketing and coaching company. As the CEO of a solar company, Ryan grew sales to over $20 million annually from 2019 to 2023. A U.S. Army veteran and Specialist, and a DISC assessment personality expert, Ryan excels in identifying business opportunities, optimizing sales strategies, and building strong franchisee relationships. In his spare time, Ryan enjoys the gym, the beach, mentoring teens, and coaching sports. As a father of five, he values a balanced approach to personal and professional life.
FRANCHISE CONSULTANT
Gloucester, Virginia – Kimberly Moody has secured an impressive track record in implementing financial goals for a business base of more than $300 million in assets covering customer service, financial planning, estate planning, banking services, and all aspects of investment management. Additionally, she worked as an Adjunct Instructor for Christopher Newport University, where she taught investment courses to individuals interested in learning more about financial planning. Ms. Moody also has experience as the Co-Host for WVEC Channel 13’s show “Investing 101” and Co-Host of WTKR’s radio station’s financial planning show. She has also held more than 100 public seminars on financial planning topics and was the speaker for National Space Society Conferences for NASA. Ms. Moody intends to use her proven business expertise, natural leadership ability, and personal determination to sell and grow franchise development.
FRANCHISE CONSULTANT - MARKETING & SALES
New York, NY – Paul has 25+ years experienced in business development management and direct sales with Blue-Chip companies – CA, ADP, Pitney Bowes and National accounts such as Deutsche Bank, PepsiCo, Verizon. Received many awards and acknowledgement for sales achievement and success where personally responsible for generating in excess of $100m in revenue. Paul has been married for 34 years with six children. Paul graduated from Northern Michigan University in Marketing and from Marquette with a Bachelor’s Degree in Education.
FRANCHISE CONSULTANT
FRANCHISE CONSULTANT
GRAPHIC DESIGNER & AD STRATEGIST
Kaitlin is a graphic designer and a Facebook™️ ad Strategist. A born creator, her passion for creativity grew as she explored the design and artistic side of marketing. She has a special focus on presentation and visual design and is insanely curious about learning new skills to continuously improve her portfolio.
Tackling everything from Brochure design to Landing Pages and everything in between, she is always excited to grow her clients’ brands into something beautiful. When she isn’t working, her creative roots are always showing. Her love for Marketing and design go beyond the desk, her creative juices flow in the kitchen and in the garden. She also loves nature and all animals big and small but what she really loves is making her clients happy.
VIRTUAL DESIGNER
Augusta, GA – Noah is a designer for FMS. He has been designing for 4 years and has a wide range of skills when it comes to designing. Noah has a passion for communicating visually and creating visually successful brands. He loves creating for a wide range of clients and strives to fulfill their needs in design.