Real Estate Segment

The real estate segment of the franchise industry has always been one of the most established and proven franchise market segments globally.  Enormous real estate franchise brands have proven that the business model works incredibly well within the franchise structure.  The Real Estate franchise segment was proven with the success of iconic real estate franchise systems such as Keller Williams, ERA Real Estate, Century 21 and Re/Max which have all opened hundreds, even thousands of franchise locations since their company’s inception.  The real estate model has franchised effectively for a variety of reasons, but at the core of a successful real estate business is the ability to market and sell.  This is one of the core principles in franchising is the development of a brand, leveraging pooled marketing funds to generate leads at a lower cost and ultimately close more real estate deals.  By franchising a real estate brand, the participants win by leveraging the power of a bigger brand, pooling funds on a national and regional level and by operating under a brand that the consumer trusts.  The real estate industry has franchised exceptionally well and any business owner that is operating a real estate services business should consider franchising as a way to scale their brand.

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FMS Franchise Can Help

Franchise Marketing Systems team of franchise consultants works with both new real estate franchise brands and existing real estate service franchise systems.  The FMS team provides real estate franchise strategy, operational structure, training programs and real estate franchise marketing development and execution.  Franchise Marketing Systems works with real estate firms to develop a unique selling proposition, create dynamic and compelling presentation content and then execute a real estate franchise sales campaign to develop awareness, interest and ultimately new real estate franchise sales results.  FMS will support you in building, defining, structuring and ultimately selling your real estate franchise system.