Why Franchising? Should You Franchise?

FMS is a leading franchise development company focused on delivering highly customized and effective franchise growth strategies for brands across the United States and internationally. FMS works closely with businesses to transform proven models into scalable franchise systems by building the structure, documentation, and positioning required for growth. This includes developing franchise marketing strategies, sales processes, and operational frameworks that attract qualified franchise candidates and ensure long-term consistency and performance across locations. By aligning brand identity with clear expansion strategies, FMS helps businesses move from single-unit success to sustainable multi-unit growth.

RESOURCES FOR FRANCHISING YOUR BUSINESS

Franchising is a unique distribution model and has a variety of attributes to the concept that make some businesses a fit for franchising and others not. The core components to successfully franchising your business include the following:

  1. Do you have a brand that people are drawn to? Have you had inquiries about your model from customers, friends, etc to open in new markets or to the franchise before?
  2. Does your business have an operating system in place that will allow you to teach and replicate what you do with new franchise owners?
  3. How have you integrated technology into your business?
  4. What marketing and business development platforms do you have in place that franchisees could benefit from?
  5. Are your financials reasonably strong and consistent?
  6. Is there a larger market for your model which would justify franchising the business?

When learning about franchise advantages or determining whether you should be franchising your business or not, we start with a no-obligation franchise consultation to review your business, discuss the operating model and help determine whether franchising is viable for you. Speak with one of our expert franchise consultants who have spent decades working with organizations to build, develop and execute franchise development and expansion strategies. Find out below if you should franchise your business and whether you have the industry, business model, or experience to be successful in the franchise marketplace. Learn more about the pros and cons of owning a franchise.

Advantages of Franchising Your Business

People are naturally attracted to familiarity, and a process that is consistent regardless of the location in which it is being executed will lead to successful results. 

Franchising your business allows your brand to grow and duplicate at several levels:

  1. At the national or global level, all franchisees and corporate units contribute to a marketing fund that is used to promote the brand and build awareness for the company.
  2. At the regional level, franchisees work together through regional cooperatives where advertising dollars are spent in a region to build local awareness and leverage economies of scale in advertising and promotion spend.
  3. At the local level, franchisees are required to spend dollars in promoting and advertising the business in their immediate market. The combination of the advertising platforms maximizes the opportunity for brand development and makes franchising a win-win relationship between franchisor and franchisee.

Speed up Business Expansion

Franchising your business allows you to multiply a brand’s footprint, but with added manpower and capital to scale the growth.  The value of having independent business owners who have money invested and their direct, onsite focus is enormous and the performance of franchise-owned and operated businesses almost always outperforms company-owned locations of the same business model.

Increased Capital 

Franchising your business allows you to multiply a brand’s footprint, but with added manpower and capital to scale the growth. The value of having independent business owners who have money invested and their direct, onsite focus is enormous and the performance of franchise-owned and operated businesses almost always outperforms company-owned locations of the same business model.

Increased Focus on Strategy

The entrepreneur who is able to make this transition stops focusing on the small items inherent in managing a business and begins to focus on what strategic aspects will help drive the growth of the brand and scale the business.

Franchise Consultation

See if your business has the concept strength to be a successful franchise. This can be conducted over a phone interview or in-person to discuss your business, answer questions about franchising, and help you make better decisions about how to franchise your business.

Franchise Review

FMS will work with you to evaluate current business practices, the market you operate within, and how that translates to franchising. This will be conducted after the initial franchise consultation on phone and could consist of an in-person meeting to visit the location and review the operating concept. The key is understanding how your business operates and whether the model could succeed as a franchise.

REVIEW RESULTS & DISCUSS OPTIONS

Franchise Marketing Systems will present the general feasibility of franchising your business and what opportunity exists based on industry market knowledge and research which is conducted for relevant franchise market segments. FMS is a performance-based expert franchise development firm that works with clients to develop and execute franchise models. The consultation and advice will be based on legitimate and open feedback.

Franchise Proposal & Overview

Franchise Marketing Systems will produce and prepare a franchise development proposal specific to your brand, goals, and vision for how you would like to franchise your business. This proposal will outline the work to be completed, terms, structure, and detail related to what is needed in order to franchise your business effectively.

Is Your Business Ready to Franchise?

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KIMBERLY MOODY

FRANCHISE CONSULTANT

Gloucester, Virginia – Kimberly Moody has secured an impressive track record in implementing financial goals for a business base of more than $300 million in assets covering customer service, financial planning, estate planning, banking services, and all aspects of investment management. Additionally, she worked as an Adjunct Instructor for Christopher Newport University, where she taught investment courses to individuals interested in learning more about financial planning. Ms. Moody also has experience as the Co-Host for WVEC Channel 13’s show “Investing 101” and Co-Host of WTKR’s radio station’s financial planning show. She has also held more than 100 public seminars on financial planning topics and was the speaker for National Space Society Conferences for NASA. Ms. Moody intends to use her proven business expertise, natural leadership ability, and personal determination to sell and grow franchise development.

PAUL REISNER

FRANCHISE CONSULTANT - MARKETING & SALES

New York, NY – Paul has 25+ years experienced in business development management and direct sales with Blue-Chip companies – CA, ADP, Pitney Bowes and National accounts such as Deutsche Bank, PepsiCo, Verizon. Received many awards and acknowledgement for sales achievement and success where personally responsible for generating in excess of $100m in revenue. Paul has been married for 34 years with six children. Paul graduated from Northern Michigan University in Marketing and from Marquette with a Bachelor’s Degree in Education.

MICHELLE WHITE

FRANCHISE CONSULTANT

Boca Raton, FL – Michelle White has worked in the franchise industry since 2012 in franchise sales, franchise development and as a franchise consultant. Previous to working with Franchise Marketing Systems, Ms. White worked in real estate development throughout South Florida and Illinois. Ms. White has a wide range of business skill sets including business management, business development, sales, marketing and financial management. Ms. White supports Franchise Marketing Systems clients through document development and franchise consulting work.
TRISHA CONNER

FRANCHISE CONSULTANT

Midwest – Ms. Trisha Conner is the documentation specialist for Franchise Marketing Systems, working with client’s legal counsel to initiate the Franchise Disclosure Documentation for a wide variety of business models each year. Since 2011, she has also held key responsibilities for the management, accuracy and timely distribution of client leads via the company CRM. Additionally, Ms. Conner contributes strategic planning as the company experiences growth. Previous work-related experiences include a decade of successful fundraising including financial accountability; extensive international travel including multiple international relocations in support of her husband’s agricultural commodities sales business; client services for Varig airlines in NYC. In addition to raising her family, Trisha has many years’ experience as a primary caregiver for elderly family members and is extensively familiar with in-home care businesses. An avid sports enthusiast, Trisha combines her continued fund-raising focus with cycling events. She played tennis competitively for more than 20 years and has recently added kayaking to her activities. Ms. Conner attended Colorado University, the Alliance Francaise and the Sorbonne in Paris and Northern IL University, graduating with a BA in French.
Kaitlin Eileen

GRAPHIC DESIGNER & AD STRATEGIST

Kaitlin is a graphic designer and a Facebook™️ ad Strategist. A born creator, her passion for creativity grew as she explored the design and artistic side of marketing. She has a special focus on presentation and visual design and is insanely curious about learning new skills to continuously improve her portfolio.

Tackling everything from Brochure design to Landing Pages and everything in between, she is always excited to grow her clients’ brands into something beautiful. When she isn’t working, her creative roots are always showing. Her love for Marketing and design go beyond the desk, her creative juices flow in the kitchen and in the garden. She also loves nature and all animals big and small but what she really loves is making her clients happy.

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Noah Cunningham

VIRTUAL DESIGNER

Augusta, GA – Noah is a designer for FMS. He has been designing for 4 years and has a wide range of skills when it comes to designing. Noah has a passion for communicating visually and creating visually successful brands. He loves creating for a wide range of clients and strives to fulfill their needs in design.