Franchising is a business model that has been proven to work in a wide range of industries which is why so many have described the franchise model as one of the greatest distribution models available. It can be easy to assume that franchising is designed for food and retail as many of the most prolific franchise brands have come from these market segments. In reality, professional services, accounting, engineering, marketing, architecture and others are just a few of the industry segments that have successfully franchised platforms to grow into new markets.
The franchise model has been proven to be effective for businesses from virtually every industry segment and in all parts of the globe. If the business model is structured well with solid systems, has a larger market demand, a strong marketing and business development system and an interest in growing the model, a franchise system could be an effective way to scale.
The Beauty and Health market has grown enormously and presented incredible franchise growth potential. Today, some of the most amazing franchise brands exist in the health and beauty market.
The children’s segment of franchising includes some incredibly well managed franchise brands, many of which have global presence. Huntington Learning Centers, Primrose Schools and Mad Science are examples of global leaders in the children’s franchise market.
No need for introductions here, the Food sector in franchising has been a market leader since the 1950’s and many of the most well known brands in franchising come from the food sector. McDonald’s, Subway and Chick-Fil-A all fall into the expansive food service segment of franchising.
The retail market segment of the franchise industry has also been one of the most significant categories in franchising. Clothing, goods, automobiles, equipment and electronics retail are some of the more significant categories of the retail franchise market segment.
The Real Estate segment in franchising is one of the more established categories in the franchise market. With brands such as Century 21, Re/Max, HomeVestors and others, there are a group of Real Estate Service franchises with over 1,000 locations.
Service franchises have exploded with growth in recent years with growing consumer demand. The market for service offerings has become increasingly more popular due to fantastic unit economics and a growth in brands in a broader array of service segments that have chosen to franchise.
The automotive market for franchises is also one of the most traditional and well established market segments. Automotive franchises include retail for manufacturers such as Ford to Automotive Service Franchises such as Jiffy Lube.
The home-based franchise market has grown exponentially in recent years as the investment range is reasonable and generally, people are choosing to work from home now more than ever before.
Education based franchises are a constant in the franchise market and generally work in just about any market. Good systems, a growing demand for high-intensity parents wanting the best for their kids make this market segment a winner in any economy.
Healthcare has been one of the most incredible market segments in franchising considering that not long ago this was a generally undeveloped category for franchising. Today, Healthcare franchises make up a very large portion of the market and include everything from urgent care centers to in home nursing facilities, dental and medical product sales franchises.
