Franchise Marketing Systems Team: Comprehensive Franchise Support and Training Services
The Franchise Marketing Systems team provides ongoing franchise support and training services to both new and existing Franchisors who need outsourced franchise support. Get the team you need to scale your business model without committing to full-time franchise support professionals.
Objective
Provide support in the onboarding and support of new Franchisees with emerging brands.
Logistics
- Low monthly commitments, starting at $2000/month with a 6-month minimum agreement.
- Visit the business and provide onsite franchise support.
- Weekly call with Franchisor to discuss the progress of each Franchisee.
- Weekly calls with each Franchisee encompassing the outline below.
- This can be adjusted depending on the needs of the Franchisor.
Franchisor Call: For Each New Franchise Awarded
- Discuss the Franchisee:
- Location if needed
- Strengths and weaknesses
- Capital situation
- Contact information and key points of contact
Onboarding with Franchisee
- Initial Kick-Off Call:
- Introductions
- Lay out the support program
- Schedule weekly calls
- Set expectations and objectives:
- Complete weekly homework
- Attend all scheduled calls
- Open discussion on what type of support they may need
- Set Google Doc agenda (Weekly agenda)
Ongoing Support
- Weekly Call:
- Develop a strategic plan for the Franchisee’s business:
- Marketing:
- Spend
- Initiatives
- Requirements
- Operations:
- Staffing
- Adherence to brand standards
- Customer experience
- Financials:
- Utilize a proforma/develop one
- Set KPI’s (Key Performance Indicators)
- P&L’s – Chart of accounts
- Ongoing weekly calls:
- Working the Google Doc agenda
For more information on the FMS Outsourced Franchise Support Services, contact us.