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Franchise Marketing Systems compiles industry news and information on the franchise model and what current trends are taking place in the franchise market. Enjoy the content and hopefully some of what you find here will help you make better, more educated decisions for your business.

FMS Franchise Consulting team reviewing franchise testimonials strategy
Franchise Testimonials That Build Trust and Close Sales
How Franchise Testimonials Build Trust and Drive Sales There is a moment in almost every franchise sales conversation...
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 Map of Canadian franchise market opportunities by province
Franchise Your Business in Canada
Expanding into Canada often feels like the obvious next step. Same language. Similar culture. Just across...
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Business owner reviewing franchise registration documents
Franchise Registration Process: What Every Brand Needs to Know
Most founders who are ready to scale have no idea what they’re walking into when they hear the...
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Business owner planning franchise marketing channels and growth strategy
Franchise Marketing Channels That Actually Sell
Most entrepreneurs never think of themselves as franchisors. In fact, franchising is often perceived...
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business owners planning franchise brand development and franchise growth strategy
Franchise Discovery Day Guide for Franchisors
You can generate all leads, host calls, and send all the documents you want – but none of that deter...
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How to Franchise Your Business in Europe Successfully
If you are considering international expansion, you have probably had this thought: ‘What if expan...
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Franchise Construction Management Checklist
Many successful business owners eventually reach the same realization: Their concept works. Customers love...
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Franchisee Onboarding Process Guide for Growing Franchisors
When a franchise agreement is signed, most new franchisees feel two emotions at once: excitement and uncer...
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Top 10 Franchises in the World and What They Do Differently
Most business owners admire the top 10 franchises in the world from a distance. They see the logos every...
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Franchise Development Readiness Checklist for Growing Brands
Franchising is appealing for a simple reason: it promises growth without carrying every new location on yo...
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How to Choose a Franchise and Invest Wisely
For many business owners, franchising feels like a fork in the road. You may have a proven concept, stead...
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Selling Franchises to International Buyers
Have international buyers reached out about franchising your business? Congratulations! The opportunity is as...
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KIMBERLY MOODY

FRANCHISE CONSULTANT

Gloucester, Virginia – Kimberly Moody has secured an impressive track record in implementing financial goals for a business base of more than $300 million in assets covering customer service, financial planning, estate planning, banking services, and all aspects of investment management. Additionally, she worked as an Adjunct Instructor for Christopher Newport University, where she taught investment courses to individuals interested in learning more about financial planning. Ms. Moody also has experience as the Co-Host for WVEC Channel 13’s show “Investing 101” and Co-Host of WTKR’s radio station’s financial planning show. She has also held more than 100 public seminars on financial planning topics and was the speaker for National Space Society Conferences for NASA. Ms. Moody intends to use her proven business expertise, natural leadership ability, and personal determination to sell and grow franchise development.

PAUL REISNER

FRANCHISE CONSULTANT - MARKETING & SALES

New York, NY – Paul has 25+ years experienced in business development management and direct sales with Blue-Chip companies – CA, ADP, Pitney Bowes and National accounts such as Deutsche Bank, PepsiCo, Verizon. Received many awards and acknowledgement for sales achievement and success where personally responsible for generating in excess of $100m in revenue. Paul has been married for 34 years with six children. Paul graduated from Northern Michigan University in Marketing and from Marquette with a Bachelor’s Degree in Education.

MICHELLE WHITE

FRANCHISE CONSULTANT

Boca Raton, FL – Michelle White has worked in the franchise industry since 2012 in franchise sales, franchise development and as a franchise consultant. Previous to working with Franchise Marketing Systems, Ms. White worked in real estate development throughout South Florida and Illinois. Ms. White has a wide range of business skill sets including business management, business development, sales, marketing and financial management. Ms. White supports Franchise Marketing Systems clients through document development and franchise consulting work.
TRISHA CONNER

FRANCHISE CONSULTANT

Midwest – Ms. Trisha Conner is the documentation specialist for Franchise Marketing Systems, working with client’s legal counsel to initiate the Franchise Disclosure Documentation for a wide variety of business models each year. Since 2011, she has also held key responsibilities for the management, accuracy and timely distribution of client leads via the company CRM. Additionally, Ms. Conner contributes strategic planning as the company experiences growth. Previous work-related experiences include a decade of successful fundraising including financial accountability; extensive international travel including multiple international relocations in support of her husband’s agricultural commodities sales business; client services for Varig airlines in NYC. In addition to raising her family, Trisha has many years’ experience as a primary caregiver for elderly family members and is extensively familiar with in-home care businesses. An avid sports enthusiast, Trisha combines her continued fund-raising focus with cycling events. She played tennis competitively for more than 20 years and has recently added kayaking to her activities. Ms. Conner attended Colorado University, the Alliance Francaise and the Sorbonne in Paris and Northern IL University, graduating with a BA in French.
Kaitlin Eileen

GRAPHIC DESIGNER & AD STRATEGIST

Kaitlin is a graphic designer and a Facebook™️ ad Strategist. A born creator, her passion for creativity grew as she explored the design and artistic side of marketing. She has a special focus on presentation and visual design and is insanely curious about learning new skills to continuously improve her portfolio.

Tackling everything from Brochure design to Landing Pages and everything in between, she is always excited to grow her clients’ brands into something beautiful. When she isn’t working, her creative roots are always showing. Her love for Marketing and design go beyond the desk, her creative juices flow in the kitchen and in the garden. She also loves nature and all animals big and small but what she really loves is making her clients happy.

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Noah Cunningham

VIRTUAL DESIGNER

Augusta, GA – Noah is a designer for FMS. He has been designing for 4 years and has a wide range of skills when it comes to designing. Noah has a passion for communicating visually and creating visually successful brands. He loves creating for a wide range of clients and strives to fulfill their needs in design.