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Franchise Marketing Systems compiles industry news and information on the franchise model and what current trends are taking place in the franchise market. Enjoy the content and hopefully some of what you find here will help you make better, more educated decisions for your business.

franchise disclosure document cost review with franchise consultant and business owner
Franchise Disclosure Document Cost: What Actually Drives the Price
Most business owners who start asking about franchise disclosure document cost run into the same problem....
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How to Franchise a Coffee Shop
How to Franchise a Coffee Shop: A Complete Guide for Coffee Shop Owners
Franchising a coffee shop means licensing your proven café model, brand, and operating systems to independent...
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Franchise consultant reviewing business concept documents with a founder
How Do I Franchise My Business? A Practical Guide for Founders
Most business owners who ask, “How do I franchise my business?” already know their concept...
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Business owner reviewing steps to franchising a business with franchise consultant
Steps to Franchising a Business That Actually Scales
The steps to franchising a business look straightforward on paper: file the documents, write the manual,...
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Franchise consulting session between the business owner and the FMS advisor reviewing brand documentation.
Franchise Consulting Explained
What Franchise Consulting Actually Covers, and Why Founders Who Skip It Stall Out At some point, every...
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How Much Does It Cost to Franchise My Business in the USA? (2026 Complete Guide)
How Much Does It Cost to Franchise My Business in the USA? (2026 Complete Guide)
If you are searching for how much it costs to franchise your business, you are likely already considering...
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Consultant meeting with business owner during franchise development process
How to Franchise Your Business: 2026 Guide | FMS Franchise
How to Franchise Your Business: A Step-by-Step Guide for Serious Founders Many entrepreneurs who start...
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Franchising your business with FMS Franchise development advisors
Franchising Your Business and What Most Founders Get Wrong Before They Start
Most entrepreneurs have already done the hard part: they have a concept that works and customers who...
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FMS Franchise consultant discussing diversity in franchising strategy
Diversity in Franchising and Why It Makes Your System Stronger
Many franchisors talk about diversity, but very few have actually built it into how they recruit, qualify,...
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Singapore financial district skyline representing franchising in Asia opportunities
Franchising in Asia: What It Actually Takes to Expand the Right Way
Picture this: You’re a growing franchisor, and your domestic system is running well. Revenue is...
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FMS Franchise Consulting team reviewing franchise testimonials strategy
How Franchise Testimonials Build Trust and Drive Sales
There is a moment in almost every franchise sales conversation where the prospect stops evaluating the...
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 Map of Canadian franchise market opportunities by province
Franchise Your Business in Canada
Expanding into Canada often feels like the obvious next step. Same language. Similar culture. Just across...
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KIMBERLY MOODY

FRANCHISE CONSULTANT

Gloucester, Virginia – Kimberly Moody has secured an impressive track record in implementing financial goals for a business base of more than $300 million in assets covering customer service, financial planning, estate planning, banking services, and all aspects of investment management. Additionally, she worked as an Adjunct Instructor for Christopher Newport University, where she taught investment courses to individuals interested in learning more about financial planning. Ms. Moody also has experience as the Co-Host for WVEC Channel 13’s show “Investing 101” and Co-Host of WTKR’s radio station’s financial planning show. She has also held more than 100 public seminars on financial planning topics and was the speaker for National Space Society Conferences for NASA. Ms. Moody intends to use her proven business expertise, natural leadership ability, and personal determination to sell and grow franchise development.

PAUL REISNER

FRANCHISE CONSULTANT - MARKETING & SALES

New York, NY – Paul has 25+ years experienced in business development management and direct sales with Blue-Chip companies – CA, ADP, Pitney Bowes and National accounts such as Deutsche Bank, PepsiCo, Verizon. Received many awards and acknowledgement for sales achievement and success where personally responsible for generating in excess of $100m in revenue. Paul has been married for 34 years with six children. Paul graduated from Northern Michigan University in Marketing and from Marquette with a Bachelor’s Degree in Education.

MICHELLE WHITE

FRANCHISE CONSULTANT

Boca Raton, FL – Michelle White has worked in the franchise industry since 2012 in franchise sales, franchise development and as a franchise consultant. Previous to working with Franchise Marketing Systems, Ms. White worked in real estate development throughout South Florida and Illinois. Ms. White has a wide range of business skill sets including business management, business development, sales, marketing and financial management. Ms. White supports Franchise Marketing Systems clients through document development and franchise consulting work.
TRISHA CONNER

FRANCHISE CONSULTANT

Midwest – Ms. Trisha Conner is the documentation specialist for Franchise Marketing Systems, working with client’s legal counsel to initiate the Franchise Disclosure Documentation for a wide variety of business models each year. Since 2011, she has also held key responsibilities for the management, accuracy and timely distribution of client leads via the company CRM. Additionally, Ms. Conner contributes strategic planning as the company experiences growth. Previous work-related experiences include a decade of successful fundraising including financial accountability; extensive international travel including multiple international relocations in support of her husband’s agricultural commodities sales business; client services for Varig airlines in NYC. In addition to raising her family, Trisha has many years’ experience as a primary caregiver for elderly family members and is extensively familiar with in-home care businesses. An avid sports enthusiast, Trisha combines her continued fund-raising focus with cycling events. She played tennis competitively for more than 20 years and has recently added kayaking to her activities. Ms. Conner attended Colorado University, the Alliance Francaise and the Sorbonne in Paris and Northern IL University, graduating with a BA in French.
Kaitlin Eileen

GRAPHIC DESIGNER & AD STRATEGIST

Kaitlin is a graphic designer and a Facebook™️ ad Strategist. A born creator, her passion for creativity grew as she explored the design and artistic side of marketing. She has a special focus on presentation and visual design and is insanely curious about learning new skills to continuously improve her portfolio.

Tackling everything from Brochure design to Landing Pages and everything in between, she is always excited to grow her clients’ brands into something beautiful. When she isn’t working, her creative roots are always showing. Her love for Marketing and design go beyond the desk, her creative juices flow in the kitchen and in the garden. She also loves nature and all animals big and small but what she really loves is making her clients happy.

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Noah Cunningham

VIRTUAL DESIGNER

Augusta, GA – Noah is a designer for FMS. He has been designing for 4 years and has a wide range of skills when it comes to designing. Noah has a passion for communicating visually and creating visually successful brands. He loves creating for a wide range of clients and strives to fulfill their needs in design.