How to Roll Out a New Product In a Franchise System


Rolling out a new product in a restaurant franchise system involves careful planning, coordination, and effective communication to ensure a successful launch. Here is a general process for introducing a new product within a restaurant franchise system:

1. Product Development: Develop and refine the new product, considering factors such as customer preferences, market trends, nutritional value, pricing, and compatibility with existing menu offerings. Conduct thorough testing and gather feedback from a sample audience to fine-tune the product.

2. Market Research and Analysis: Conduct market research to assess the demand for the new product. Analyze customer preferences, competitor offerings, pricing strategies, and potential target markets. This data will help inform decisions about the positioning, pricing, and marketing of the new product.

3. Franchisee Engagement: Engage franchisees early in the process to generate excitement and gain their buy-in. Hold meetings, webinars, or training sessions to communicate details about the new product, its benefits, and the anticipated impact on operations. Solicit feedback and address any concerns or questions from franchisees.

4. Menu Development and Integration: Work closely with franchisees to determine how the new product will fit within the existing menu and operational processes. Assess the impact on ingredients, equipment requirements, preparation methods, staff training, and kitchen workflow. Ensure seamless integration of the new product into franchisee operations.

5. Supply Chain Management: Coordinate with suppliers to ensure the availability of ingredients or materials necessary for the new product. Establish reliable supply chains and communicate any specific sourcing requirements to franchisees. Consider potential supply chain challenges and develop contingency plans to mitigate risks.

6. Training and Communication: Provide comprehensive training materials and resources to franchisees and their staff members. Conduct training sessions on product knowledge, preparation techniques, portion control, and customer service. Clear and consistent communication is essential to ensure that all stakeholders understand the new product and its implementation.

7. Marketing and Promotion: Develop a strategic marketing and promotion plan to generate awareness and drive customer interest in the new product. This may include advertising campaigns, social media promotions, in-store signage, website updates, and targeted marketing initiatives. Collaborate with franchisees to ensure local marketing efforts align with the overall campaign.

8. Soft Launch and Testing: Conduct a soft launch of the new product in select franchise locations or markets. Gather feedback from customers and franchisees to assess the product’s reception, identify any operational issues, and make necessary adjustments before the full-scale rollout.

9. Full-Scale Rollout: Once any necessary refinements have been made, proceed with the full-scale rollout across the franchise system. Provide ongoing support to franchisees during the rollout, including additional training, promotional materials, and monitoring of customer feedback and satisfaction.

10. Performance Evaluation: Monitor the performance of the new product closely after the rollout. Track sales data, customer feedback, and franchisee satisfaction. Evaluate the impact of the new product on overall sales, profitability, and customer loyalty. Use this information to make data-driven decisions for future product enhancements or adjustments.

Throughout the process, it is crucial to maintain open lines of communication with franchisees, address their concerns promptly, and provide ongoing support to ensure a successful introduction of the new product within the restaurant franchise system.

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