Franchise Your Business: Research
When considering how to Franchise Your Business, the process requires a significant amount of research and planning in order to make the right business decision. Franchising is an extremely unique market niche and requires a detailed understanding of it in order to not only decide whether to get into the business, but also how to develop a successful franchise expansion strategy.
If you were to Franchise Your Business, one of the first steps would be to conduct a series of franchise research studies to truly understand what your particular industry segment looks like in the franchise marketplace. If you are in the sandwich business, the fast casual sandwich franchises should be reviewed and understood as to how they implemented and executed their franchise expansion strategy. There should also be a legitimate study done on the financial dynamics of your franchise competitors. What are the other franchise model’s ROI, typicaly unit cash flow and franchise fee structure? Where have they marketed and how have they closed new franchise acquisitions?
In order to Franchise Your Business, the research should be all inclusive. Every element of the franchise competition should be reviewed to best position your franchise concept. Territory is always a key variable, how big or small of an area will you provide to a franchisee when they invest in your franchise concept? What is the initial investment? Particularly in today’s market, the initial investment can be one of the largest single influencers in a new franchise’s ability to get off the ground and launch the franchise model.
For more information on how to Franchise Your Business and Franchise Research, please contact the corporate office: