Dunkin Donuts Franchise Strategy

by FMS Franchise | Case Studies
4 minutes
Dunkin Donuts Franchise Strategy

CANTON, Mass., Feb. 23, 2011 /PRNewswire/ — Dunkin’ Donuts, America’s everyday, all-day stop for coffee and baked goods, is seeking to expand its presence into Shreveport, La., with today’s announcement of a seminar on March 2 to discuss franchise opportunities brewing in the market.

Dunkin’ Donuts’ development in Shreveport and throughout Louisiana, including New Orleans, Baton Rouge, Alexandria, and Monroe, is part of a steady and strategic growth strategy, which includes expanding in existing markets while entering new cities across the country to help drive leading coffee and bakery chain’s growth.

To help fuel growth in Shreveport and throughout Louisiana, special development incentives are available which include reduced royalty fees for three years and an extra $10,000 in local store marketing for stores that open on time*.

Dunkin’ Donuts executives will be in town to host the franchise seminar on March 2 from 2 p.m. to 4 p.m. at the Hilton Garden Inn Shreveport, 6971 Financial Plaza, to share the benefits of owning a Dunkin’ Donuts restaurant. To register for the event please visit or contact Ed Yancey at with any questions.

“Dunkin’ Donuts is looking for qualified candidates with food service, operations, and real estate experience to join our team to help expand the brand’s footprint in Shreveport and throughout Louisiana,” said Grant Benson, CFE, vice president of franchising and market planning, Dunkin’ Brands, Inc.

“Our secret to success is our passionate franchisees who provide a high level of customer service to our guests’ every day, and we encourage interested parties to attend our franchising seminar to learn how they can open a Dunkin’ Donuts restaurant in their community.”

In 2010, the company experienced strong expansion results, including the opening of 574 net new locations worldwide and 226 new signed franchise commitments in the U.S.  For the year, Dunkin’ Donuts opened 206 net new restaurants in the U.S. and signed multi-unit development agreements in 29 markets. Included among these new and planned outlets are non-traditional locations such as airports, arenas, travel plazas, and universities.

For those interested in franchising, Dunkin’ Donuts is seeking candidates that meet a specific franchisee profile to help build its brand and business.  Ideally, franchisees should possess a minimum net worth of $500,000 and liquid assets of at least $250,000.  Financial qualifications will vary by market and quick-service restaurant experience is highly preferred.

In an effort to keep the brand fresh and competitive, Dunkin’ Donuts offers franchisees flexible design concepts including free-standing stores, end caps, in-line sites, kiosks, and gas stations, as well as other retail environments. Dunkin’ Donuts has aligned its development strategy to support the growth opportunities and consumer needs of each individual market.  As a result, franchising opportunities range from single units to multi-store development agreements.

According to Benson, “Dunkin’ Donuts is proud to energize Americans and keep the honest, hard-working, value-driven people of this country running every day. Our recent and ongoing menu enhancements meet the needs of today’s on-the-go consumers, moving Dunkin’ Donuts beyond breakfast with high-quality food and beverage items available all day.”

Historically a doughnut and hot coffee chain, Dunkin’ Donuts has expanded its offering to include frozen and iced beverages, a full bakery assortment including bagels and muffins, breakfast sandwiches, and an all-day Oven-Toasted menu that includes flatbread sandwiches, Wake-up Wrap, and buttermilk biscuits. The new platform marks the most significant change to Dunkin’ Donuts’ product lineup since the company launched espresso-based beverages in 2003.

About Dunkin’ Donuts

Founded in 1950, Dunkin’ Donuts is America’s everyday, all-day stop for coffee and baked goods. Dunkin’ Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel, and muffin categories, and the largest coffee and baked goods chain in the world.

Dunkin’ Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for four years running. The company has more than 9,700 restaurants in 31 countries worldwide. In 2010, Dunkin’ Donuts’ global system-wide sales were $6.0 billion. Based in Canton, Massachusetts, Dunkin’ Donuts is a subsidiary of Dunkin’ Brands, Inc. For more information, visit.

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