WSI Franchise

by FMS Franchise | Case Studies
3 minutes
Wsi Franchise

WSI is a web and digital marketing service franchise system.  The organization has over 2000 franchises around the world and continues to grow.  Companies like WSI are a good example of how franchising has evolved into a complete distribution system that works and integrates well with industries outside of retail and food service.

Recently, WSI sold its newest master franchise territory for the growing organization in Brazil.

Businesses in Brazil will have the opportunity to influence WSI’s state-of-the-art digital marketing techniques with the recent opening of the company’s Master Franchise business office in the region of São Paulo State. WSI’s 10th Master Franchise office, which is located in Araraquara, will be operated by Marcelo Cruz, who will lead the day-to-day activities of the Master Franchise office. Marcelo Cruz along with his wife and business partner, Claudia Rossi Cruz, and his manager, Murilo Malta, will operate the Franchise Unit as well.

Aside from developing a network of single unit franchisees (WSI Digital Marketing Consultants) in Brazil, Marcelo Cruz’s office will be in charge of providing ongoing education and service programs to help these new franchisees be successful, working in a relationship with the Brazilian Master Franchisee located in the city of São Paulo.

The goal of this initiative is to assemble WSI’s presence in the region and deliver local organizations with innovative digital marketing services, including Internet advertising, lead generation, search engine marketing, social media optimization, content marketing and brand reputation management.

Marcelo Cruz, WSI Master Franchisee for São Paulo State working with his wife Claudia, says, “We are very excited about this new opportunity, and we see it as a great chance to increase our businesses in this incredibly fast-growing industry of digital marketing consulting. We are very proud to represent WSI as a Master Franchisee and feel honoured to receive this opportunity to help cultivate the WSI brand in our region.”

Presented in November 2008, WSI’s Master Franchise program is aimed to help broaden WSI’s leading edge digital advertising and marketing services to small businesses around the globe. In addition to Brazil, WSI also has Master Franchise offices located in the Baltics, Cyprus, United Arab Emirates, Qatar, Bahrain, Portugal, Spain and Central Spain.

WSI is definitely searching for persuasive, entrepreneurial-spirited people for its Master Franchise opportunity, and only those with a knack for sales, marketing and helping local businesses increase profitability will be considered.

About WSI

WSI is the world’s #1 franchise offering digital marketing services to suit the needs of multiple industries. In 2010, WSI was the proud recipient of the 6 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA).

WSI has been ranked the #1 Internet Services Franchise in Entrepreneur Magazine’s Franchise 500 listing for 10 years in a row. Entrepreneur Magazine also ranks WSI at #13 among the Top Home Based Franchises and #49 in America’s Top Global Franchises. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aim to help make child poverty history through its global outreach program.

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