Home-Based Segment

The Home Based segment of franchising has grown enormously over the past decade and was pushed even further with the pandemic.  People today, more than ever, see the value and the opportunity to work from home and build a business in the comfort of their own living room.  The work-life balance that can be created with a home based business is exciting and the overhead is reasonable, what’s not to like about this market segment?  So many home based franchise models have emerged and scaled successfully and the timing today couldn’t be much better for franchising a home based business.

So many great brands have emerged in the past decade which epitomize the effectiveness of a well-structured home based franchise system. 

Franchisee’s have the opportunity to get into business for a low up front investment, they can operate from the comfort of their own home and the margins tend to be fantastic in the home-based franchise segment. There are so many solid systems, but to name a few, here are some of the high growth home based franchise systems FMS has had the opportunity to work with:

  • Fundraising University – 60+ Units in just over 2 years of franchising.
  • Solar Grids – Almost 60 Units in 1 year of franchising.
  • Smash My Trash – 550 Units in 3 years of franchising.
  • Color World House Painting – almost 100 units in 4 years of franchising.
  • Monster Tree Service – 200+ Units in 7 years of franchising.
  • EventPrep – Almost 20 Units in just over 3 years of franchising.
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FMS Franchise Can Help

Franchise Marketing Systems can help you franchise your home based business model.  FMS franchise team of consultants works closely with home based businesses to build, design and structure the business model appropriately for franchise growth.  Home based businesses have unique elements which need to be defined appropriately, structured and organized in order to successfully franchise and FMS can help.  The Franchise Marketing Systems process to develop a home based franchise system begins with planning and documentation and culminates with FMS operating alongside the CEO of the brand to implement and execute the franchise growth model.  Let FMS help you go to market as a home based franchise the right way in order to scale and build your business effectively.

Asha Morales

FRANCHISE CONSULTANT

Asha Morales is the Director of Franchise Sales for ZGroup Franchising. With over a decade of experience in the franchise industry, Asha has worked with franchise brands of all sizes to expand and/or develop

With strong interpersonal skills, she is adept at building lasting bonds with clients and guiding candidates through the franchise sales discovery process. Fusing her passion for meeting new people and franchise sales experience, Asha serves to meet and exceed client’s unique needs.

Her aim is to facilitate clients in discovering the ideal brand that will enable them to find freedom in their careers through small business ownership.

Previously, Asha has experience in the film and video industry working on a broad range of film and video productions. She helped to produce multimedia marketing campaigns and corporate training videos for clients such as Subway, Duke Hospital, Rollins College, Major League Baseball Association, and Publix. Asha also worked with an Oscar Nominated Documentary producer on several short films and documentaries.

In her free time, Asha’s a yoga teacher and implements this mindful approach into the business world.

Kimberly Moody

FRANCHISE CONSULTANT

Gloucester, Virginia – Kimberly Moody has secured an impressive track record in implementing financial goals for a business base of more than $300 million in assets covering customer service, financial planning, estate planning, banking services, and all aspects of investment management.

Additionally, she worked as an Adjunct Instructor for Christopher Newport University, where she taught investment courses to individuals interested in learning more about financial planning.

Ms. Moody also has experience as the Co-Host for WVEC Channel 13’s show “Investing 101” and Co-Host of WTKR’s radio station’s financial planning show. She has also held more than 100 public seminars on financial planning topics and was the speaker for National Space Society Conferences for NASA.

Ms. Moody intends to use her proven business expertise, natural leadership ability, and personal determination to sell and grow franchise development.

Julie Arlt

DESIGN TEAM PROJECT MANAGER

Ontario, Canada – Julie has been providing administrative support and project management to teams for 15+ years in the public sector. Her strengths lie in the coordination and implementation of effective systems to help her team deliver professional and timely customer service, with a focus on quality outcomes. The value she places on her partnerships inspires her to facilitate foundational and intentional marketing strategies that build on businesses marketing success for the long game. Julie is looking forward to developing new skill sets and learning from the team at Franchise Marketing Systems.

Ashton Wiles

PROJECT MANAGER

Atlanta, GA – Ashton Wiles is Franchise Marketing System’s (FMS) Project Manager. She works individually with company operations to maintain proper due diligence with our clients as well as team members to make sure they are supported in their roles. Ultimately, to provide a good and productive experience for the FMS team and each of our clients. Manages all of the registration and filing processes when submitting to different states including creating a new legal entity and federal EIN for their franchising businesses. Has a background of over 8 years as Operations Manager, managing trading and investing franchises.

Kaitlin Eileen

GRAPHIC DESIGNER & AD STRATEGIST

Kaitlin is a graphic designer and a Facebook™️ ad Strategist. A born creator, her passion for creativity grew as she explored the design and artistic side of marketing. She has a special focus on presentation and visual design and is insanely curious about learning new skills to continuously improve her portfolio.

Tackling everything from Brochure design to Landing Pages and everything in between, she is always excited to grow her clients’ brands into something beautiful. When she isn’t working, her creative roots are always showing. Her love for Marketing and design go beyond the desk, her creative juices flow in the kitchen and in the garden. She also loves nature and all animals big and small but what she really loves is making her clients happy.

Noah Cunningham

VIRTUAL DESIGNER

Augusta, GA – Noah is a designer for FMS. He has been designing for 4 years and has a wide range of skills when it comes to designing. Noah has a passion for communicating visually and creating visually successful brands. He loves creating for a wide range of clients and strives to fulfill their needs in design.

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