After marketing a franchise system successfully, a good franchisor will provide meaningful support and guidance to the new franchise partners on a consistent basis. The value of a franchise model should add up to much more than just the collection of a franchise fee. There should be substantial value 6 months, 2 years and even 10 years into the franchise relationship. Like any marketing or franchise sales model, it is much more efficient and profitable for a franchisor to retain happy, profitable franchisees than to continue going out and looking for new ones! The most important point we can stress to clients new to the franchise business is to never look at a franchise candidate for the value of the franchise fee, when and if that becomes your priority you will most likely have a short lifespan in the franchise marketplace.
Managing a franchise system requires skilful technique and a great deal of carefully thought-out planning. The most effective franchise models utilize the following elements of business:
In today’s franchise business marketplace, it is essential that a franchisor embrace the tools and systems available to them from a technology standpoint. With ever-increasing technological capabilities and standards, great technology is available at a fraction of the price for most Franchisors. FMS has an array of partners and referrals for literally every element of franchise-related technology.
Having spent a great deal of time working with entrepreneurs and working with literally hundreds of small business owners, we have seen our fair share of unprofessional business acumen. It is understandable that most small business people live life on their own terms and have a great deal of pride in what they have accomplished.
The tricky element of franchising is that now the business owner will need to be polished, professional and always have their best foot forward when dealing with franchisees. Franchise owners do not have the personality or the conviction that most entrepreneurs do, if they see a crack, they will assume the foundation is crumbling. As a Franchisor, you cannot overlook the “small stuff”.
A franchisee is continually reassessing their involvement in a franchise model. It is the never-ending question, “why am I paying for this?” As a franchisor, it is our responsibility to continually answer that question with new ideas, insightful business strategies and a helping hand when needed. The most effective franchise models are ones that are not a “one trick pony”.
The business is well developed, has a solid management team, is forward-thinking and provides an unending stream of innovative and out-of-the-box ideas to help the franchisees improve their bottom line and make their daily lives more efficient. McDonald’s is a wonderful example of this being done the right way.
Everyone loves a discount and a “Friend in the Business”. It is a franchisor’s responsibility to find what needs the franchisees have on a regular basis, and then research what resources there are to assist with those needs. This comes by way of strategic partnerships and alliances with outside vendors and companies.
If a franchise system is utilizing a large number of printed materials, the franchisor better finds a quality printing partner for example. These partnerships and alliances are great ways to continually add value to the franchisee’s business and will undoubtedly harbour happy and secure franchisees.
As a big powerful franchisor, it can sometimes be easy to forget about the other side of the coin. A franchisee typically will have a much different perspective on things than the franchisor does. Good franchise management requires looking at scenarios and situations from all angles and taking those into account when making impactful decisions.
Good Franchisors are on the phone with their franchisees and have a relationship with them outside of the legal bindings of the UFDD. Never assume that a franchisee is going to be “good to go” for the life of the term because their signature is on the agreement. Picking up the phone is a great way to manage relationships with franchisees.
FMS Franchise provides guidance and hands-on franchise management services. With over ten years of experience working with franchisees directly and managing networks, the FMS team provides intuitive and effective franchise management assistance.
FMS is a group of franchise marketing specialists who understand and have experience marketing and selling business opportunities to qualified franchise or license partners.
FRANCHISE CONSULTANT
Asha Morales is the Director of Franchise Sales for ZGroup Franchising. With over a decade of experience in the franchise industry, Asha has worked with franchise brands of all sizes to expand and/or develop
With strong interpersonal skills, she is adept at building lasting bonds with clients and guiding candidates through the franchise sales discovery process. Fusing her passion for meeting new people and franchise sales experience, Asha serves to meet and exceed client’s unique needs.
Her aim is to facilitate clients in discovering the ideal brand that will enable them to find freedom in their careers through small business ownership.
Previously, Asha has experience in the film and video industry working on a broad range of film and video productions. She helped to produce multimedia marketing campaigns and corporate training videos for clients such as Subway, Duke Hospital, Rollins College, Major League Baseball Association, and Publix. Asha also worked with an Oscar Nominated Documentary producer on several short films and documentaries.
In her free time, Asha’s a yoga teacher and implements this mindful approach into the business world.
FRANCHISE CONSULTANT
Gloucester, Virginia – Kimberly Moody has secured an impressive track record in implementing financial goals for a business base of more than $300 million in assets covering customer service, financial planning, estate planning, banking services, and all aspects of investment management.
Additionally, she worked as an Adjunct Instructor for Christopher Newport University, where she taught investment courses to individuals interested in learning more about financial planning.
Ms. Moody also has experience as the Co-Host for WVEC Channel 13’s show “Investing 101” and Co-Host of WTKR’s radio station’s financial planning show. She has also held more than 100 public seminars on financial planning topics and was the speaker for National Space Society Conferences for NASA.
Ms. Moody intends to use her proven business expertise, natural leadership ability, and personal determination to sell and grow franchise development.
DESIGN TEAM PROJECT MANAGER
Ontario, Canada – Julie has been providing administrative support and project management to teams for 15+ years in the public sector. Her strengths lie in the coordination and implementation of effective systems to help her team deliver professional and timely customer service, with a focus on quality outcomes. The value she places on her partnerships inspires her to facilitate foundational and intentional marketing strategies that build on businesses marketing success for the long game. Julie is looking forward to developing new skill sets and learning from the team at Franchise Marketing Systems.
PROJECT MANAGER
Atlanta, GA – Ashton Wiles is Franchise Marketing System’s (FMS) Project Manager. She works individually with company operations to maintain proper due diligence with our clients as well as team members to make sure they are supported in their roles. Ultimately, to provide a good and productive experience for the FMS team and each of our clients. Manages all of the registration and filing processes when submitting to different states including creating a new legal entity and federal EIN for their franchising businesses. Has a background of over 8 years as Operations Manager, managing trading and investing franchises.
GRAPHIC DESIGNER & AD STRATEGIST
Kaitlin is a graphic designer and a Facebook™️ ad Strategist. A born creator, her passion for creativity grew as she explored the design and artistic side of marketing. She has a special focus on presentation and visual design and is insanely curious about learning new skills to continuously improve her portfolio.
Tackling everything from Brochure design to Landing Pages and everything in between, she is always excited to grow her clients’ brands into something beautiful. When she isn’t working, her creative roots are always showing. Her love for Marketing and design go beyond the desk, her creative juices flow in the kitchen and in the garden. She also loves nature and all animals big and small but what she really loves is making her clients happy.
VIRTUAL DESIGNER
Augusta, GA – Noah is a designer for FMS. He has been designing for 4 years and has a wide range of skills when it comes to designing. Noah has a passion for communicating visually and creating visually successful brands. He loves creating for a wide range of clients and strives to fulfill their needs in design.
