Why You Should Register Your Trademark when You Franchise Your Business
March 22, 2023 | Articles
Launching a franchise can be an exciting venture, but it also comes with a lot...read more
Atlanta, GA – Chris Conner has been a franchise consultant working with business owners and brands to support growth through franchising since 2001. His experience in the franchise development industry began with a Chicago-based franchise consulting firm where Mr. Conner had the opportunity to work with a variety of successful franchise systems including Jimmy John’s, European Wax Center, 911 Restoration, Smash Burger, Marco’s Pizza, Mad Science Group and other franchise systems where he was able to learn the franchise development process. In 2009, Mr. Conner founded Franchise Marketing Systems (FMS) in Atlanta, Georgia. FMS was developed in order to provide a full-service franchise development solution to new and existing franchisors. FMS provides strategic planning, FDD and Franchise Agreement development, Operations and Training Program development and Marketing Development to bring new brands to market as a franchise, then supports the franchise sales and marketing of the franchise. Today, Mr. Conner oversees the FMS team and works directly with clients to execute the franchise development process with brands globally. Since 2009, FMS has developed over 400 franchise brands and has a team of over 28 franchise consultants. FMS has developed successful franchise brands including Anytime Fitness, Baxter Healthcare, Blimpie, Hungry Howie’s Pizza, Restoration 1, Smash My Trash, Two Men and a Truck along with others. The FMS Team has been able to align with brands and franchise systems with a unified, consistent approach focused on growth, systems and transitioning from company-owned businesses to a scalable franchise system. Mr. Conner holds a Bachelor’s Degree in Marketing and Management Information Systems from Miami of Ohio University and an MBA in Finance from DePaul University in Chicago. He is married to Alaina Conner and has two children, Ashton and Jameson who make every day exciting and full of adventure.
Atlanta, GA – As part of the “in the trenches”mentality at Franchise Marketing Systems, Mr, George is involved with every day aspect of our business. From Strategic Planning to cold calling leads for our clients, no job is too big, and no job is too small. Look for Alan to deliver Franchise Sales Training and our Sales and Marketing Plans. Part of the founding team at Franchise Marketing Systems. Mr. George works hard every day to keep his word to President and Founder, Chris Conner to create the ultimate “Franchise Marketing System”. In 7 short years Mr. George has been instrumental in leading our growth from a team of 3, to a staff of over 26. That growth has included Inc a 1000 membership with (3 years- 541% growth) and a TOP 100 Fastest Growing Private Companies in Atlanta designation. Mr. George prides himself on having a PhD from the School of Hard Knocks. Always striving to become a subject matter expert in whatever he does. He has used a combination of formal education, corporate training, extensive reading to become expert in ROI Selling, Value Proposition, Sales Process Engineering, CRM, Quality Control/Process Building. Mr. George’s strength is the ability to take complex ideas and convey them in easy to understand everyday language. Most recently he held an executive position with GeoVue, a company that provides predictive analytics for franchise sales forecasting, site selection and market planning to retailers and restaurants. Prior to GeoVue, Mr. George was Director of Sales and Business Development at Tactician Corp, a franchise mapping company. At Tactician Corp, Mr. George worked extensively with retailers and restaurants providing site selection and geo-targeting tools. Mr. George has worked closely with several franchise systems including Subway, Dunkin Donuts, Jimmy John’s and Visiting Angels to name a few in developing comprehensive franchise territory plans and strategic planning initiatives. In his roles at Tactician and GeoVue, he worked closely with Franchise Development teams to create tools and approaches that helped his customers sell more franchises and create long-term growth for the franchisor and franchisees. Mr. George brings great experience in demographic analysis, understanding market potential, customer profiling, and sales territory design. Previous to his work in the franchise field, Mr. George also has a background which includes sales at the Boston Herald, where he was part of the 5th largest classified advertising sales teams in the United States. The next challenge for Mr George will be to work closely with our teams to expand our specialization and focus in Franchise Development, Digital Marketing/Website Development, Value Added Reselling and Franchise Outsourced Sales. Through a series of offered websites, spin-offs, and acquisitions Franchise Marketing Systems will f the deliver most robust franchise oriented vertical integration in the market.
Laura Rozentals is Franchise Marketing System’s (FMS) Chief Operating Officer reporting to Chris Conner. She oversees FMS’s operations, as well as customer experience and marketing. She also leads a creative group of over 20 people, including: highly skilled designers, developers, marketers and content writers in the marketing department. Prior to FMS, Laura worked for Major League Baseball, National Basketball Association, Bloomberg and Intercontinental Hotel Group, in a number of marketing, consulting, operations and sales leadership roles. She holds a B.S. in Marketing and Business Administration and an MBA. Personally and professionally, she thrives on making a difference by mentoring and empowering people to find their happiness. When not working, you will find her volunteering at church, hiking outdoors with her dog, cooking or helping feed those in need.
Atlanta, GA – Tim Conner is a Franchise Consultant and Specialist with Franchise Marketing Systems. His role primarily handles qualifying candidates and determining if the franchise model is right for their line of business. Tim also works in developing operational structures for new franchise development plans and offering sales support. He attends various tradeshows throughout the year, conducting seminars and showcasing the benefits of a franchise system when implemented as a growth strategy. Tim’s background stems in finance, where he worked at one of the highest revenue-producing branches of Chase Bank for 6 years in Hinsdale, IL, before assuming his current role at our home office.
Chicago, IL – Mr. Callaway was formerly the director of the Strategic Planning department of the world’s oldest franchise development firm, Francorp. In his role, as head of the department, he drafted and managed strategic business plans for franchising companies. He also conducted franchise feasibility studies, industry surveys, prototype development plans, and strategic analyses. As member of the Executive Board of Francorp International, Mr. Callaway was responsible for all strategic planning initiatives engaged by the Strategic Planning Departments of the 30-country network of Francorp offices. Currently, Mr. Callaway has extensive influence in the decisions garnered by the Strategic Planning Department at Franchise Marketing Systems, as well as other departments where efficiencies are supplementary. After retaining a degree in Economics from Illinois College, Mr. Callaway received his MBA from Northern Illinois University with a focus in Entrepreneurship. Mr. Callaway has worked with major executives and companies such as former McDonald’s CEO, Ed Rensi, Founder of Gildan Activewear, Greg Chamandy, and Hershey Foods Director of New Product Development, Curt Robinson, among other business owners and CEOs. Mr. Callaway has traveled throughout North America to help facilitate the franchise goals of his diverse client-base, with specialty in retail. Previously, Mr. Callaway was Store Manager at a prominent retail chain accountable for nearly 100 employees. Mr. Callaway is an expert in strategic planning, franchisor organizational design, royalty and franchise fee pricing strategy, managerial decision-making, and technical marketing issues. He is a skilled researcher with extensive experience in web-based applications as well as database management.
Columbus, OH – Zac Bletz began his career as a business to business document management sales consultant before transitioning his strengths of building relationships to the financial services industry. He began as a Licensed Banker for JPMorgan & Chase Bank in one of the largest banking centers in an affluential community. The last 5 years, Zac worked in a leadership role with JPMorgan & Chase where he was responsible for the successful transition of a poorly performing branch into a top performing Private Wealth Management branch. Before joining Franchise Marketing Systems as a Senior Franchise Consultant, Zac has worked on several entrepreneurial opportunities. He now works with businesses to analyze potential for franchising. A business analyst with vast experience in small businesses, Zac can quickly sum up the financial position and viability. Zac provides business advice and consultation to support better growth initiatives for growing brands. His strong sales experience to understand models and channels provides FMS clients the knowledge to confidently expand their business through franchising, licensing, channel expansion or a business opportunity. Zac graduated from Miami University in Oxford, OH with a B.S. in General Business and a B.A. in Political Science.
Nashville, TN -Mr. Rondinelli began his career in Commercial Lending specializing in entertainment finance and quickly moved to Investment Banking where he focused on the asset management of large real estate Limited Partnerships. Seeking a more entrepreneurial career path, Gregg spent 15 years in the Family Office Profession, including running a Family Office as CEO, focusing primarily on negotiating and managing investments made into privately held, high growth companies, several of which completed Initial Public Offerings on NASDAQ. Mr. Rondinelli has also worked on startup ventures and turnaround business opportunities, one of these companies was sold to Louis Vuitton Moet Hennessy (LVMH) while others were merged into larger companies or invested into by top tier Private Equity funds. Mr. Rondinelli first worked with Franchise Marketing Consulting as a startup Franchisor client that was backed by a Private Equity Investor and was eventually named a Top Franchisor by several Industry Publications and grew the brand to 60+ Franchise Units in the medical services franchise market. Gregg’s passion for franchising and desire to help small business owners grow, especially Owner Operators, made Franchise Marketing Systems a perfect fit since he can use his experience, strong financial background, marketing acumen and strategic thinking skills to help guide Franchisors from startup through a potential sale or merger. Gregg thrives in fast paced entrepreneurial business settings where he can create meaningful relationships with the people. He’s committed to supporting and advising while helping them build their businesses. Mr. Rondinelli graduated from UCLA with a BA in Business-Economics and is married with two daughters.
Washington D.C. – Sidney H. Lee transitioned from a successful career in Strategic Business Development and Licensed Stores with Starbucks Coffee Company and Seattle’s Best Coffee to franchise operations consulting in 2012. Prior to working in corporate America, Sid owned and operated a large food service business with over 250 seats and a significant staff. After years in the food service business, his career took him to Starbucks and Seattle’s Best Coffee as a management team member supporting new market growth and operations management. Sid was honored during his time with Starbucks when he was presented with the “Starbucks Presidents Award” in 2003 for outstanding relationship management and operations work and was awarded in 2006 with the impressive award of “Spirit of Starbucks” for superior effort and strategic success with licensed stores and managing strategic partner relationships. Sid now consults from his experience in both corporate America and entrepreneurial management to support franchisors in managing and delivering value-oriented management support services. Mr. Lee provides these support services in a wide variety of capacities from a leadership and functional standpoint. Sid lives in Bristow, Virginia just outside of Washington D.C. with his wife, Lisa, daughter, Ally and 2 Golden retrievers.
Delaware - Received a B.A. from Roanoke College in Salem Virginia. After graduating, I worked for the Marriott Corporation, managing restaurants at their properties. In 1994, I opened a catering company, Becket and Burke Catering and BNB Tents and Rentals in Wilmington Delaware. I sold both businesses in 2010 and began my search for a new career. I found a perfect carrier as an independent franchise broker which quickly developed into a thriving business. I found many franchisors needed help with marketing and sales. So, I started Elite Franchise Sales in 2016. I have been married to my wife Nicci for twenty years and we have a daughter, Genevieve, and a son, Jack. We live in Hockessin Delaware. I enjoy running, mountain biking, and reading.
Atlanta, GA – Charles White is an Digital Marketing Manager and a vendor of Franchise Marketing Systems. In his role he supports clients in website development, lead generation, branding, strategic online advertising and many other marketing activities. As a franchise consultant, his proficiency lies in developing high performing online franchise marketing campaigns contrived of modernistic digital platforms and today’s best marketing practices. Charles spends the first part of his career helping small businesses with media buying including purchasing radio and TV advertising, social media engagement, and digital and print advertising. Mr. White holds an undergraduate degree in Business Administration from Kaplan University.
Central Illinois – Mary brings more than 35 years experience in sales and marketing throughout a wide range of product and service businesses. Her career includes design management for sales presentations, development of large contract print programs with distribution of print materials for companies including ARAMARK, Marriott and ServiceMaster, and development of standards manuals and training materials in the contract foodservice industry.
Midwest – Ms. Trisha Conner is the documentation specialist for Franchise Marketing Systems, working with client’s legal counsel to initiate the Franchise Disclosure Documentation for a wide variety of business models each year. Since 2011, she has also held key responsibilities for the management, accuracy and timely distribution of client leads via the company CRM. Additionally, Ms. Conner contributes strategic planning as the company experiences growth. Previous work-related experiences include a decade of successful fundraising including financial accountability; extensive international travel including multiple international relocations in support of her husband’s agricultural commodities sales business; client services for Varig airlines in NYC. In addition to raising her family, Trisha has many years’ experience as a primary caregiver for elderly family members and is extensively familiar with in-home care businesses. An avid sports enthusiast, Trisha combines her continued fund-raising focus with cycling events. She played tennis competitively for more than 20 years and has recently added kayaking to her activities. Ms. Conner attended Colorado University, the Alliance Francaise and the Sorbonne in Paris and Northern IL University, graduating with a BA in French.
Boca Raton, FL – Michelle White has worked in the franchise industry since 2012 in franchise sales, franchise development and as a franchise consultant. Previous to working with Franchise Marketing Systems, Ms. White worked in real estate development throughout South Florida and Illinois. Ms. White has a wide range of business skill sets including business management, business development, sales, marketing and financial management. Ms. White supports Franchise Marketing Systems clients through document development and franchise consulting work.
New York, NY – Paul has 25+ years experienced in business development management and direct sales with Blue-Chip companies – CA, ADP, Pitney Bowes and National accounts such as Deutsche Bank, PepsiCo, Verizon. Received many awards and acknowledgement for sales achievement and success where personally responsible for generating in excess of $100m in revenue. Paul has been married for 34 years with six children. Paul graduated from Northern Michigan University in Marketing and from Marquette with a Bachelor’s Degree in Education.
Atlanta, GA – A franchise operations and strategic consultant specializing in developing franchises and creating effective and efficient ways to expand business concepts. Mr. Harvey has a strong entrepreneurial background including managing Subway area development efforts from 1988-2009. His functions within the Subway system included real estate negotiations, managing the regional advertising cooperatives, franchise management, construction management and operational oversight of stores in his region. Mr. Harvey is a Marine Corps Veteran and spent six years serving from 1982-1988.
Dallas, TX – Ms. Johnni Cody specializes in the development of entrepreneurship and small business expansion through franchising. Johnni also provides other consultative services in the fields of internal audit, control assessments, and risk management. Johnni is a former Vice President of one of the world’s largest financial institutions and has over 20 years of combined experience and expertise in business consulting and auditing; banking; executive management; merchant payments solutions; risk management; bank examinations and compliance; and operational strategy. Johnni holds a B.A. from Baldwin-Wallace University in Ohio, and professional certifications in audit and risk management.
New York, NY. As a former FDNY firefighter, Vin has seen firsthand the importance of having a resilient mindset. After 13 years of helping people cultivate lasting change, he has developed a unique hybrid service that combines aspects of therapy, mentoring and coaching. This service is designed to help people achieve rapid results and total transformation. Vin's work has supported entrepreneurs in many market segments including the franchise industry supporting both Franchisors and Franchisees in leading their business, vision and supporting innovation. Vin currently helps high performers and leadership teams break through their mindset barriers so they can live a life of strength, alignment, purpose and fulfillment. Through his work, he has helped thousands of people unlock their inner leader, master their mindset, and achieve massive breakthroughs. Vin has been featured in Entrepreneur, Forbes, NY weekly, CanvasRebel, and International Business Times for his dedication to helping others achieve change.
Palm Harbor, FL – Cindy has 25+ years’ experience with CRM implementations and National Accounts administration previously within the roofing industry. She has a strong background in training, national accounts, and process management. Cindy works with Franchise Marketing Systems as CRM Administrator.
San Jose, CA – Steven Tran is the Managing Partner at Intero Real Estate Services, Silicon Valley office in San Jose, California. Mr. Tran leads a diverse team of 70 Real Estate professionals, representing buyers and sellers throughout Silicon Valley. He is responsible for creating an environment of success for experienced agents, new agents, , and rising stars. Steven’s career in real estate management, development and investment spans more than 10 years. As the principal of several related companies, Steven leads with an entrepreneurial spirit focusing on integrity, market knowledge and financial strength. Steven regards maintaining longstanding professional and personal relationships in the United States and abroad as the key to his success. In the past year, Steven has delivered comprehensive real estate services to his clients and investors with the highest level of professionalism. The company currently holds a multimillion-dollar portfolio of commercial and residential real estate properties. Quality is never an accident—it is the result of strategic planning, experience and unique processes.
Southfield, MI – Outside Commercial Real Estate Agent, Strategy and Research Consultant, and Business Broker – is a licensed real estate agent and business broker at Colliers International. I cement the franchisee/franchisor relationship with continued follow up that results in a signed lease, opened store, and dollars in your pocket. I coordinate an international network of brokers and project managers on your behalf to facilitate your quick opening anywhere in the world saving you lost sales, time and effort. I provide real estate strategy services (sales forecasting, site strategy, market buildout, etc.) to some of the most nationally recognized brand names in the country facilitating the opening of 100’s of stores and their brands double digit sales growth. I am a collaborator, bringing an investor perspective that helps you win!
Montreal, Canada – Mohanad has worked with franchise brands to design, build and implement a franchise web marketing strategy to generate franchise leads and market franchise concepts. Mohanad is an experienced Web Developer with over 6 years of combined experience. He creatively design & develop Informational & E-Commerce websites. He values the importance of deadlines, quality and prompt customer services.
Atlanta, GA – Mrs. Nolan brings 15 + years in finance to the Franchise Marketing Systems team. She has worked in the franchise development field since 2015 with a focus on financial management. Rebekkah holds a Bachelor’s Degree in Accounting.
Greensboro, NC. Mr. Bunch founded his own advertising and marketing firm in 1983, Keith Bunch and Associates. KBA is a marketing, manufacturing and sales representation company focusing on the small to mid-size business category and supporting new business development and branding campaigns. Keith is a small business and franchise specialist who provides strategic guidance, marketing and business development consulting work to businesses in and around the North Carolina market in addition to consumer marketing and branding work.
Virginia Beach, VA – Ms. Yeliv Jill Adams is a seasoned Businesswoman, International Franchise Consultant & Business Broker. Originally from Peru, Ms. Adams brings 18 years of experience in the Hospitality, Retail and Marketing industries and is a co-founder of Global Business & Franchise Solutions Inc, a management & consulting organization operating several subsidiaries that run the gamut of franchise and business development (including Business Resales, Lead Generation, Franchise Development). Yeliv played an integral role in the success of the Liberty Tax Service and SiempreTax+ franchise systems – the latter of which targeted the Hispanic market and grew from 0 to 100+ units in the first year. Yeliv currently owns the Hampton Roads, VA franchise rights to the largest trade exchange network in the world, Bartercard. Yeliv has played many roles in the franchise industry and strives to empower others to take control of their future, to never settle for less and to reach for exactly what they want for themselves in life and in business.
CO-FOUNDER & MANAGING PARTNER – Scott has extensive experience in the Canadian franchise landscape working with some of the most well-established brands in Canada and the United States. Scott began his career at Tim Hortons as a multi-unit franchise owner/operator. After ten years with Tim Hortons, Scott expanded his horizons and joined Kelsey’s as a Franchisee owner/operator. Having over 15 years of experience as a Franchisee, Scott made a deliberate move to apply his talent and knowledge to corporate operations, joining companies such as Sunoco, McDonald’s, Medicine Shoppe/Rexall Inc., Luxottica Retail and Pearle Vision Canada. In that time, he led, planned and opened nearly 200 franchised locations. Most recently Scott held the position of Vice President of Operations where he led the operations team at Mary Brown’s Famous Chicken & Taters. His entrepreneurial flair, passion for spotlighting his teams’ strengths and motivating new process and systems, enabled the company’s rapid evolution and ability to more than double the business in three years.
CO-FOUNDER & MANAGING PARTNER – Shelley’s goal is simple – to empower small and large businesses to differentiate themselves, and to drive growth alongside measurable results through strategic and tactical marketing. This perspective, combined with her executive experience, ingenuity and success in marketing makes Shelley the go-to person, for companies both corporate and franchised entities looking to evolve. The focus of Shelley’s early career was in Consumer Package Goods with Colgate Palmolive South Africa. In Canada, Shelley has leveraged her marketing flair in the technology sector as Director of Communications for Mobile Data Solutions Inc., Brand Director at Mars Canada Inc., and Vice-President of Marketing at Cara Foods Inc. for Kelsey’s, Montana’s and Milestones. Shelley recently held the position of Vice President Marketing for Mary Brown’s Famous Chicken & Taters. Shelley has a Master of Arts degree in Industrial Psychology and has leveraged decades of proficiency which have culminated in a number of Global Marketing Awards.
Brent has vast experience in both advertising and medical sales. Brent spent eight years in advertising sales in both newspapers and magazines and then transitioned into medical sales. After 5 years in the medical sales industry he answered his entrepreneur calling. Brent entered the franchise industry in 2015 when he and his wife became multi-unit franchise owners. Since then he has been able to utilize his strong sales and marketing background to transition into the Franchise Consultant role. He has fallen in love with the world of franchising and is very happy to be a part of Franchise Marketing Systems. Brent’s passion is helping others to fulfill their dream of business ownership. Brent looks forward to his new role of helping take brands from where they are today to the next level.
With over 10 years’ experience as a franchise consultant DeShawn has helped and worked with many different franchise concepts across various industries. While helping achieve the “American Dream” is a passion of DeShawn that has led him to helping people all over the country become entrepreneurs. Therefore, DeShawn has made himself available as a franchise consultant assisting start-ups, emerging businesses, & established brands help push their brand forward. DeShawn can coach franchisors on how to sell multiple units and build a successful team.
Tucson, AZ – Mr. David Carll, is the Managing partner for The Money Tree, a financial services firm. Mr. Carll is a “Placement Specialist” and works both as a financial conduit, representing most traditional and many non-traditional sources of financing in addition as a recruitment specialist helping place professionals in organizations. Mr. Carll allows Franchise Marketing Systems to offer clients and franchisees almost all types of traditional financing. Effective franchise financing is delivered by a continually evolving network of direct and alternative lenders, investors, specialty financial services and unique service providers representing creativity, flexibility and most importantly results. While financing for a growing franchise company can be critical, recruitment and selection of key personnel may arguably be even more important. The ability to understand, buy-in and willingly execute the business plan, can be a pivotal financial driver for any company going through the franchise development process or opening a new franchise business. Mr. Carll has deep experience in Human Capital Management and a keen understanding of the importance of employee recruitment, selection and retention processes for launching and developing a new franchise system.
Jacklyn has been writing for six years, complemented by a background in Marketing Management, small event coordination, and various administrative positions . She holds A bachelor’s degree in Communication Arts. Her passion is working with business owners to help their business thrive! Integrity and excellence is foundational in all that she does; she strives to to fullfill the needs of her clients in both design and content each and every time.
David is an Entrepreneurial-minded, high-capacity, and agile fractional COO/CRO/CMO/CDO, with a history of success in generating breakthrough financial, competitive, and operational results for companies. Proven strengths in driving both strategy and execution; effective at collaborating with a CEO in the Board room as well as getting into the trenches to connect and execute with front line leaders. Track record in sales, marketing, and business development includes improving sales conversions, revitalizing brands, and coaching and inspiring sales teams to perform at their fullest potential. Powerful change agent and servant leader who fosters successful sales and marketing cultures while maintaining symbiosis with finance and operations. David works with start-up and emerging franchise brands to position them properly to scale and sustain rapid and sustainable growth.
Kika Wise is a former professional dancer turned entrepreneur, franchisor and wellness educator. As a forward-thinking and innovative visionary, Kika is the Founder and CEO of Kika Stretch Studios, one of the nation’s leading stretch and fitness studios. With 11 locations throughout the United States, including New Jersey, Georgia, Nevada, NewYork City, Pennsylvania and Texas, Kika is just one of three African American women franchisors in the country. Born and raised New Jersey, in high school, Kika develop an interest in dance when her family relocated from Newark to Bloomfield. By the age of sixteen, Kika had trained in a variety of styles before graduating from Bloomfield High School, and eventually earning a bachelor’s degree in Dance from Montclair State University. As a professional dancer, Kika wowed audiences with standout performances in the Apollo Circus of Soul at the world-famous Apollo Theater in New York City, and has been a featured dancer in music videos for various artists and in commercials for such major conglomerates as MTV and Samsung. The versatile talent also appeared on HBO’s Flight of the Concords and NBC’s hugely popular sitcom 30 Rock. In 2011, Kika Wise founded Kika Stretch Studios to introduce a new approach to how people think about health and fitness. Through gentle assisted stretching, Kika Stretch Studios helps clients maintain youth and vitality with designed tension relief that aids in increased flexibility and overall ability. Incorporating a dancer’s approach to stretching and fitness with a signature one-of-a-kind Kika Method® , Kika has also developed the Kika Stretch Age ® , a unique tool used to measure a client’s age based on flexibility. Kika Stretch Studios’ unique system also features a custom line of products, including stretching oils and socks to enhance the assisted stretching experience. As one of the nation’s youngest and most promising franchisors, Kika is rapidly growing her brand and helping others along the way. Having established a successful career of wellness built on the hope of inspiring and empowering others, Kika Wise is a businesswoman on a mission to educate millennials and other generations on how to preserve self and pursue franchising.
Experienced consultative sales professional with a diverse background in numerous industries. I have been fortunate to achieve my goals, both personally and professionally. From developing and commercializing new technologies, starting and operating a business to helping CPA’s and entrepreneurs grow their businesses and increase revenues to achieve their goals. I thrive in leadership positions where I can help others, and I have always prioritized the needs of my clients or customers. I have built great relationships and partnerships throughout my career. I enjoy solving problems, continuous improvement, driving revenue and helping businesses grow beyond what they thought possible.
Augusta, GA — Nate Schmidt graduated with a B.F.A. from Spring Arbor University focused on Graphic Design and Photography, from which he has built a career dedicated to solving client’s creative problems backed by a passion for quality design. With over 10 years of experience in the creative industry working with clients from multi-billion dollar financial institutions to small non-profit organizations, Nate brings a wealth of insight and variety of services to the Atlanta-based marketing team.
Austin, TX – For more than a decade, Erik and his team have created high-quality marketing videos for some of the biggest brands in the nation. Through his work with Franchise Marketing Systems, he has helped create some of the most compelling brand videos across the United States and Canada. Erik earned his Bachelor of Fine Arts in Digital Video & Design, and got his start in the industry as an intern at The Jerry Springer Show during his last season in Chicago. He is dedicated to delivering compelling and effective videos for franchisors of all sizes.
Paul Wile is a Franchise Consultant at Franchise Marketing Systems where he helps business owners evaluate franchising as an expansion model for their business. His consultative approach and knowledge in the industry has helped his clients successfully take the next step into franchising. He brings energy and passion to the conversation and will help you see the potential of what is possible. Paul’s background in real estate has spanned over 15 years from residential real estate to the technology side of the business where he has led sales and marketing teams in the digital marketing space. Paul graduated from Assumption University with a B.A in Business Management. He lives north of Boston with his wife and 3 kids. He enjoys the outdoors, working out and heading up to the lake in Maine.
Atlanta, GA – Abi manages social media for FMS. She attends the University of Georgia and will be graduating this spring with a bachelor’s degree in public relations and a minor in Spanish. She has a passion for communicating and creating content for all platforms. Abi is looking forward to developing new skill sets and learning from the team at Franchise Marketing Systems.
New Orleans, LA – For over 25 years, Mr. Juneau has held leadership roles in with a variety of companies including Cargill and Ahrens Investments. He began working with Franchise Marketing Systems in 2020 to support franchise development and franchise sales work. His leadership experience and approach to franchise development are recognized as being unique, effective and are drawn directly from his experience working with Fortune 500 Firms. Burnie holds a Master of Business Administration from Louisiana State University, as well as a Master of Science and Bachelor of Science in Biology and Chemistry from the University of Lafayette.
Having achieved global success in the music world and the franchise world, Bob turned his sights on helping individuals find the success that they deserve. Bob draws his inspiration, commitment, and his relationship-building experience from his previous career as a World-Class Drummer. Having played with Edgar Winter, Hall & Oates, Rick Derringer, as well as being the featured drummer with Dick Clark’s ‘Caravan of Stars’. In his “first career” he traveled the world backing such artists as Little Richard, Chuck Berry, Chubby Checker, Bo Diddley, Jerry Lee Lewis, Ricky Nelson, and Jackie Wilson among many more. His love for business and his vast network of friends led to the natural extension of the franchise world. His real world experience as the Sr. Vice President of Franchise Development for Dale Carnegie Training, Dynamark Security, Marilyn Monroe Spas, and U2’s Q-Zar Entertainment; where he negotiated the exclusive rights as game supplier to the 1996 Olympics. Bob has personally negotiated sales of over 3,000 Unit, Area Developer and Master Franchises in over 80 countries. He has extensive experience in new business start-up, including strategic planning, capitalization, facilities, licensing agreements, operations management, and staff/team building. While his professional resume is unique, he counts his biggest successes as the many philanthropic endeavors that he has supported over the years. He is an ardent champion for children’s causes and as the Executive Vice President of Kids Beating Cancer, his mission is to link his many friends around the world to provide resources for children in need. Bob looks forward to helping you with his vast network of connections and pragmatic business experience. He regularly speaks on the topic of franchising and has helped thousands of individuals achieve success in business.
Ormond Beach, FL – Nick Avena has over 25 years of experience in business development, partnerships and sales to support startup, midmarket and Fortune 1000 companies. Nick is a knowledgeable advisor in numerous industries such as enterprise technology, retail, real estate, and startup enterprises. He holds and has held certification and licenses in Real Estate, Insurance Brokerage, and holds a Series 6 Securities License. Nick is an entrepreneur at heart and having started and ran 4 business in 4 different industries he is very in tune to what business owners needs and desires are. Everything from developing and executing the business a plan, raising capital for the endeavors (multi-million dollar ventures at times), growing and expanding the business, and everything else involved in starting and running a new business. Nick graduated from Pace University in Pleasantville, NY with a BA in Management Information Systems (MIS).
Asha Morales is the Director of Franchise Sales for ZGroup Franchising. With over a decade of experience in the franchise industry, Asha has worked with franchise brands of all sizes to expand and/or develop With strong interpersonal skills, she is adept at building lasting bonds with clients and guiding candidates through the franchise sales discovery process. Fusing her passion for meeting new people and franchise sales experience, Asha serves to meet and exceed client’s unique needs. Her aim is to facilitate clients in discovering the ideal brand that will enable them to find freedom in their careers through small business ownership. Previously, Asha has experience in the film and video industry working on a broad range of film and video productions. She helped to produce multimedia marketing campaigns and corporate training videos for clients such as Subway, Duke Hospital, Rollins College, Major League Baseball Association, and Publix. Asha also worked with an Oscar Nominated Documentary producer on several short films and documentaries. In her free time, Asha’s a yoga teacher and implements this mindful approach into the business world.
Gloucester, Virginia - Kimberly Moody has secured an impressive track record in implementing financial goals for a business base of more than $300 million in assets covering customer service, financial planning, estate planning, banking services, and all aspects of investment management. Additionally, she worked as an Adjunct Instructor for Christopher Newport University, where she taught investment courses to individuals interested in learning more about financial planning. Ms. Moody also has experience as the Co-Host for WVEC Channel 13’s show “Investing 101” and Co-Host of WTKR’s radio station’s financial planning show. She has also held more than 100 public seminars on financial planning topics and was the speaker for National Space Society Conferences for NASA. Ms. Moody intends to use her proven business expertise, natural leadership ability, and personal determination to sell and grow franchise development.
Ontario, Canada - Julie has been providing administrative support and project management to teams for 15+ years in the public sector. Her strengths lie in the coordination and implementation of effective systems to help her team deliver professional and timely customer service, with a focus on quality outcomes. The value she places on her partnerships inspires her to facilitate foundational and intentional marketing strategies that build on businesses marketing success for the long game. Julie is looking forward to developing new skill sets and learning from the team at Franchise Marketing Systems.
Atlanta, GA – Ashton Wiles is Franchise Marketing System’s (FMS) Project Manager. She works individually with company operations to maintain proper due diligence with our clients as well as team members to make sure they are supported in their roles. Ultimately, to provide a good and productive experience for the FMS team and each of our clients. Manages all of the registration and filing processes when submitting to different states including creating a new legal entity and federal EIN for their franchising businesses. Has a background of over 8 years as Operations Manager, managing trading and investing franchises.
Kaitlin is a graphic designer and a Facebook™️ ad Strategist. A born creator, her passion for creativity grew as she explored the design and artistic side of marketing. She has a special focus on presentation and visual design and is insanely curious about learning new skills to continuously improve her portfolio. Tackling everything from Brochure design to Landing Pages and everything in between, she is always excited to grow her clients’ brands into something beautiful. When she isn’t working, her creative roots are always showing. Her love for Marketing and design go beyond the desk, her creative juices flow in the kitchen and in the garden. She also loves nature and all animals big and small but what she really loves is making her clients happy.
Andrew is the Co-founder of Marco Media and assists with the execution of FMS marketing materials.
Augusta, GA - Noah is a designer for FMS. He has been designing for 4 years and has a wide range of skills when it comes to designing. Noah has a passion for communicating visually and creating visually successful brands. He loves creating for a wide range of clients and strives to fulfill their needs in design.
Jacksonville, Florida, brings over 12 years of franchise bookkeeping experience to the Franchise Marketing Systems Team. Karina has worn several hats in the franchise world from executive assistant, trainer, bookkeeper, territory development, and franchise development. She has been a part of the growth of multiple franchises and loves the organizational and numbers aspect of it and being a part of the financial growth of the individual franchisee and the franchise as a whole. Karina provides guidance through the whole lifespan of her clients and maintains constant communication so all her clients understand their numbers, what they mean, how they stand, and the financial health and potential of their business. Karina understands the constant moving parts of a franchise and that no one business owner is the same, she keeps that in mind with her unique approach and prides herself in understanding the goals of the individual business and business owner.
An eye for design and a passion for communication, Grace works diligently to make sure your business puts its best marketing foot forward. With a BS in Public Relations and Technical Communication, she understands the potential unlocked from a first impression, especially in franchise sales. Grace generates sales-focused marketing materials for franchise clientele of all sizes and industries.
Read the latest from our blog.
March 22, 2023 | Articles
Launching a franchise can be an exciting venture, but it also comes with a lot...read more
March 21, 2023 | Articles
A franchise marketing plan is an essential document that outlines the marketing strategies a franchise...read more
March 19, 2023 | Articles
Franchising can be a lucrative way to expand your business, but it also comes with...read more
Franchise Marketing Systems helped us build franchisee centric systems that are profitable for both the franchisees’ and the franchisor. Their experience helped guide us to the best solution, the first time.
- Lance Jensen
CEO of Global Garage Flooring
We work with clients in all industries, including but not limited to Service, Retail, Food Service, and Product Distribution.