How to Market Your Franchise
The Right Way
The Right Way
Marketing Your Franchise
At Franchise Marketing Systems, we work closely with our clients to develop customized, specific marketing programs that will effectively attract, recruit and retain the right franchisees.
What good is a franchise program without franchisees? Franchise marketing and franchise sales are the primary drivers of any successful franchise program. The best franchise models in the world, Ace Hardware, McDonald’s, Jiffy Lube, Holiday Inn, Subway and others had the most efficient and programmed sales efforts, why shouldn’t you?
The Franchise process begins with a proper business plan and a UFDD, but do not assume that it ends there. The road to a profitable and successful franchise system has just begun, that is where Franchise Marketing Systems can help. Franchise Marketing Systems specializes in the implementation and execution of a successful franchise roll out in growing from “One to Many”.
Franchise Marketing Systems has an experienced team that is intimately familiar with a vast array of franchise and license networks. Franchise Marketing Systems is founded upon the basic principles of client satisfaction and complete dedication to the client experience with Franchise Marketing Systems. We first begin by going through a complete, thorough review of your franchise model and marketing systems that you have in place. We will do this for free and give you our expert feedback on your model and where we feel you could improve.
Franchise Marketing Systems works with a large amount of franchise buyers in the United States. Buying a franchise can be an extremely intimidating and difficult process if you have never navigated the process of a franchise transaction. Franchise Marketing Systems works closely with franchise buyers to understand and evaluate the franchise UFDD and completely understand the metrics of the franchise offering.
Buying a franchise is a wonderful way for someone to get into business for themselves and become an entrepreneur with the support and guidance of an experienced and systemized franchisor.
There are countless examples of franchise systems that offer fantastic franchise opportunities to people and can really increase the chances of success for a new business owner. But as in most business cases, there are some good examples and some bad, franchising is no exception. It is up to the franchise buyer to make an educated and responsible decision, it is prudent to make that decision with the proper guidance and counsel. Franchise Marketing Systems works closely with buyers to go through this process.
Franchise Marketing Systems will design, oversee and implement marketing program for franchise sales and franchise marketing designs. We do collateral materials and other work that will take your franchise offering to the next level in sales effectiveness.
Franchise marketing and sales takes a finely tuned process and the right professionals to determine who the best candidates are for your franchise system. Working with only the finest and most qualified candidates will mitigate the headaches, costs and legal issues that can come from selling franchises to the wrong people.
We provide a total outsourced answer to your franchise sales and franchise marketing needs, covering every aspect of development and maintenance of a network to have a full service franchise sales and marketing team. Our staff has been in sales for years and specialize in the franchise sales process, you will benefit from our systems and team’s qualifications acting as your franchise sales team.
Our fee structures depend on the clients situation and the level of support that will be needed from Franchise Marketing Systems in order to acheive our goals. This will differ depending on the services and extent to which you would like our team to be involved with your franchise. Our focus is affordable expertise that allows us to grow with our clients franchise systems.
We’ll meet with you or go through an extensive phone consultation to fully understand your situation, budget, desires, timelines, and expectations. Call us today to find out how to sell franchises of your business.
The Question typically is How do all of these franchise organizations manage their franchise sales process? It is remarkable how many franchise systems out there, in the United States a new franchise is opened every 8 minutes of each business day, that is an amazing rate of growth! So franchising works, I get it. How do you find franchisees once you have gone through this process of franchising a business though?
When evaluating franchise sales, it is critical to first identify who the franchise buyer is and who we are working to sell the franchises to. Franchise sales encompass a large array of different types of franchise offerings. The traditional franchise is the owner operator model where typically a moderately well capitalized individual buys into the rights to run and manage a single location of the franchise offering. This franchise sales approach is most effective when using an emotional sales presentation. Presenting the franchise to the buyer is not about the financial details, the minutia of the business offering or other particulars, it becomes an emotional decision for the buyer to get into business on their own with your help. Franchise sales is about creating that emotional connection with the buyer, similar to the process of selling a home, the buyer falls in love with the idea and the notion that they will be in that house, neighborhood, they picture their family being raised in that home and envision the future they will have there. The individual franchise buyer is typically not a former executive or highly educated individual with millions to invest, it typically is just someone who wants to get into business for themselves and they know they need someone’s help doing it.
The franchise sales process is typically a 30-120 day process with a potential candidate, some take much longer. The evaluation process takes place on both sides, the buyer judging whether the franchisor has the support, training and overall package to truly support them and the franchise sales person gauging whether the franchise buyer has the capital, experience and wherewithal to be a franchisee.
The second type of franchise sales is to sell to a multi-unit franchise owner. This franchise offering is someone who has much more capital and experience. In this franchise sale, the buyer purchases the franchise rights to a much larger territory with a larger responsibility. They then are put on a performance schedule by the franchisor who establishes how many units the multi unit franchisee will be opening. This franchise sale is a different sale than the individual franchise. This buyer is highly sophisticated and has most likely been in franchise development before. They look over the financials and make an investment decision based on the ROI and how quickly they will see a return on the investment. In order to make this franchise sale the franchise system probably needs to be somewhat mature and have a really professional package to offer the franchisee, they are typically being courted by many franchise systems. The offering needs to make sense, in many cases the only realistic way to attract this buyer is to present earnings claims and business plans, these people are making an investment when they buy into the franchise, not buying into a lifestyle.
When approaching the process of franchise sales, it is critical to have people, consultants and a system in place. The first step is planning out the stages and carefully preparing for how to manage the influx of leads and responsibilities that come with franchise sales. The beauty and excitement of franchising is that with each franchise sale a company is expanded.
Marketing for Franchisees
Franchise Marketing Systems, through FMSConnect, offers a wide range of franchise marketing services which can help your franchisee’s market and sell your products and services more effectively. Strong franchise development systems are consistently looking for and evaluating ways to help franchisees drive traffic, clients and ultimately business to their franchisees, FMSConnect offers a wide range of technology solutions and marketing platforms to deliver these services to your franchisees.
What is FMS Connect?
Good franchise systems have great marketing models for the operating units within their network. As a franchisor, you should constantly be evaluating tools, strategies and ways you can help your franchisees build their customer base. FMSConnect is a loyalty marketing technology platform designed to work with franchise models and provide a solution for franchisors and franchisees. It is designed specifically for the franchise market to give you the best tools to market your business.
What it is – Systems that are easy to manage, streamlined for scale and allow your franchisees to communicate with their customers.
How it benefits you – The franchisee’s customers will come back to the business more frequently and spend more in the business. More return business means more consistent revenues which means happier franchisees and ultimately stronger royalty streams.
How it works – simple and easy to use process which uploads the customer base onto a software platform. Software develops and manages ways to keep in touch with the customer on a regular basis, update social media and give customers a reason to come back to the business.
What is the Investment? – $100 – $250 per month, depending on the service model.