The retail industry has gone through enormous changes as it has evolved post-ecommerce and in some cases, the big-box retailers which competed on price and selection have been forced to evolve or go extinct. The trend towards e-commerce has not and will not replace the demand for experience-based retail brands. People always have and always will want or need person-to-person interaction when purchasing products or services that require guidance. So many great retail brands have been born over the recent decade that despite the “Amazon Effect” are putting up incredible numbers and showing that with the right approach, retail still has great opportunities throughout the segment.
The retail segment of the franchise industry traditionally was one of the largest and most significant market sectors and today, there are extremely well-established franchise retail brands. When a retail business franchises the model, the benefit to the brand owner is a vested owner operator onsite, working hard to create a great customer experience every day. In addition, the franchisor now has the benefit of the franchisee making the necessary investment to open each location and purchase inventory creating a financial model that is attractive and high margin. For the franchisee, they benefit from purchasing a retail franchise system in attaining economies of scale, merchandising leadership and a cohesive brand.
Franchise Marketing Systems team has worked with a large number of retail franchise brands and supported the franchise initiative in all aspects. FMS team of consultants has specific experience in how to franchise a retail business and is able to dedicate resources to the development of a retail franchise brand. The process begins with creating a franchise strategy for an effective retail growth plan and then developing the necessary franchise documentation to execute and implement the retail franchise growth plans. Franchise Disclosure Documents, Operations Manuals, Training Manuals and franchise marketing materials are all part of developing an effective retail franchise system. FMS works with both new and existing retail franchise brands to support efficient and effective scale through franchising.
FRANCHISE CONSULTANT
Asha Morales is the Director of Franchise Sales for ZGroup Franchising. With over a decade of experience in the franchise industry, Asha has worked with franchise brands of all sizes to expand and/or develop
With strong interpersonal skills, she is adept at building lasting bonds with clients and guiding candidates through the franchise sales discovery process. Fusing her passion for meeting new people and franchise sales experience, Asha serves to meet and exceed client’s unique needs.
Her aim is to facilitate clients in discovering the ideal brand that will enable them to find freedom in their careers through small business ownership.
Previously, Asha has experience in the film and video industry working on a broad range of film and video productions. She helped to produce multimedia marketing campaigns and corporate training videos for clients such as Subway, Duke Hospital, Rollins College, Major League Baseball Association, and Publix. Asha also worked with an Oscar Nominated Documentary producer on several short films and documentaries.
In her free time, Asha’s a yoga teacher and implements this mindful approach into the business world.
FRANCHISE CONSULTANT
Gloucester, Virginia – Kimberly Moody has secured an impressive track record in implementing financial goals for a business base of more than $300 million in assets covering customer service, financial planning, estate planning, banking services, and all aspects of investment management.
Additionally, she worked as an Adjunct Instructor for Christopher Newport University, where she taught investment courses to individuals interested in learning more about financial planning.
Ms. Moody also has experience as the Co-Host for WVEC Channel 13’s show “Investing 101” and Co-Host of WTKR’s radio station’s financial planning show. She has also held more than 100 public seminars on financial planning topics and was the speaker for National Space Society Conferences for NASA.
Ms. Moody intends to use her proven business expertise, natural leadership ability, and personal determination to sell and grow franchise development.
DESIGN TEAM PROJECT MANAGER
Ontario, Canada – Julie has been providing administrative support and project management to teams for 15+ years in the public sector. Her strengths lie in the coordination and implementation of effective systems to help her team deliver professional and timely customer service, with a focus on quality outcomes. The value she places on her partnerships inspires her to facilitate foundational and intentional marketing strategies that build on businesses marketing success for the long game. Julie is looking forward to developing new skill sets and learning from the team at Franchise Marketing Systems.
PROJECT MANAGER
Atlanta, GA – Ashton Wiles is Franchise Marketing System’s (FMS) Project Manager. She works individually with company operations to maintain proper due diligence with our clients as well as team members to make sure they are supported in their roles. Ultimately, to provide a good and productive experience for the FMS team and each of our clients. Manages all of the registration and filing processes when submitting to different states including creating a new legal entity and federal EIN for their franchising businesses. Has a background of over 8 years as Operations Manager, managing trading and investing franchises.
GRAPHIC DESIGNER & AD STRATEGIST
Kaitlin is a graphic designer and a Facebook™️ ad Strategist. A born creator, her passion for creativity grew as she explored the design and artistic side of marketing. She has a special focus on presentation and visual design and is insanely curious about learning new skills to continuously improve her portfolio.
Tackling everything from Brochure design to Landing Pages and everything in between, she is always excited to grow her clients’ brands into something beautiful. When she isn’t working, her creative roots are always showing. Her love for Marketing and design go beyond the desk, her creative juices flow in the kitchen and in the garden. She also loves nature and all animals big and small but what she really loves is making her clients happy.
VIRTUAL DESIGNER
Augusta, GA – Noah is a designer for FMS. He has been designing for 4 years and has a wide range of skills when it comes to designing. Noah has a passion for communicating visually and creating visually successful brands. He loves creating for a wide range of clients and strives to fulfill their needs in design.
