Interested to market your franchise or getting into franchise marketing? Well, the good news is that it doesn’t have to be complicated, in fact, it can be a pretty straightforward experience if you keep the right things in mind.
Here are 4 pro tips on how you can market your franchise the right way.
- Brand Identity
- Jack Of All Trades…Master Of None
- Content, Content, Content
- Work With Professionals
Tip #1: Brand Identity
It almost goes without saying, but we can’t say it. Your brand is your everything.
In an ever-evolving digital world, every single franchise consultant you speak to will tell you the main way to stand out is through unique brand identity. Ask yourself, what makes my franchise different from the rest? What can my franchise offer people that no one else can?
You don’t just stand out in your product or service offering, you should also strive to stand out in your communication, your tone of voice and the values you embody. Above all else, it’s a marathon, not a sprint, so you need to stay consistent over time.
Remember this: “Trust takes years to build, seconds to break, and forever to repair”
It’s also important to safeguard your identity from theft or duplication. One way you can do this is via trademarking, which helps stop competitors from imitating your brand’s products or likeness and selling it for their own benefit.
Tip #2: Jack Of All Trades…Master Of None
As people, we tend to want every little thing to be perfect. We tend to put a lot of effort into making sure X is just as good as Y which is just as good as Z. In reality, though, being specialized is usually a far better choice than being a generalist.
Sometimes, betting on your franchise’s strengths is the right move, instead of trying to juggle six plates because you’re paying too much attention to a competitor’s marketing plan instead of your own.
Try cutting out the noise, and use the Pareto Principle to define the goals which will have the biggest impact on your success – the principle states that for many outcomes, roughly 80% of consequences come from 20% of causes – aka the vital few.
Find you’re vital few, and get laser focused.
Tip #3: Content, Content, Content.
We’ve all heard content is King. It’s very much franchise standard operating procedure, but you’d be surprised just how many franchise development groups don’t take this seriously. In fact, many franchises are still not giving content its due respect, even in 2022.
First, you need to develop a strategy based on the available social platforms. In 2022, platforms like Instagram, Youtube & TikTok command the most attention – but this is shifting constantly. What’s important is once you make your choice, you stick to a plan.
Once you decide which platform is right for you, you should decide what type of content you’re going to produce…
Producing content can come in a number of formats – maybe you could create a Youtube podcast discussing valuable insights from the industry you operate in, or you could give daily tips on Instagram to help make customers’ lives better in regards to your specific niche – the choice is yours.
Whatever you do, just make sure that your content stands out, make sure you have high attention to detail and are speaking with the intention of giving value back to your audience, that’s how you build a community that stays engaged.
Tip #4: Work With Professionals
Working with the right people is the foundation of your success. A team is only as strong as its weakest link, and you can’t afford any weak links if you want to create a successful, long-lasting franchise. So, with the goal of maximizing this long-term success – why not hire a team with expert knowledge to help you scale your franchise the right way?
FMS Franchise is just that, a dedicated franchise development company, offering franchise advisory services to teach you exactly how to franchise your business or provide the tools needed for you to scale yourself. We’ve worked with 530+ brands and helped our clients sell 6,000+ franchises along with 300+ master franchises.
Great! We’re glad you’re excited. Hopefully, these tips have helped you, and if you’d like more help you can always contact us for a free franchise feasibility consultation by clicking here. We’d love to help!