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Heavenly Desserts

Heavenly Desserts

Heavenly Desserts is a well-known dessert franchise that originated in the United Kingdom. The franchise specializes in offering a wide range of decadent desserts, including waffles, crepes, pancakes, sundaes, gelato, cakes, and more. Let’s take a brief overview of the history of the Heavenly Desserts franchise in the United Kingdom:

  1. Establishment and Early Years: Heavenly Desserts was founded in 2008 by Mohammed Imran, a young entrepreneur from Leicester, UK. Imran identified a gap in the market for a high-quality dessert concept that combined elegance, creativity, and indulgence. With this vision, he established the first Heavenly Desserts store in Leicester, offering an exquisite selection of desserts in a luxurious setting.
  2. Expansion and Franchise Model: After the initial success of the first store, Heavenly Desserts began to expand its presence through a franchise model. The franchise system allowed the brand to rapidly grow and establish a strong presence across the United Kingdom. Entrepreneurs and aspiring business owners were attracted to the concept, and Heavenly Desserts provided them with a comprehensive franchise package, including support, training, and access to premium ingredients and recipes.
  3. Nationwide Presence: With the franchise model in place, Heavenly Desserts expanded its footprint across the United Kingdom. The franchise network expanded to include stores in various cities and towns, including Birmingham, Manchester, Nottingham, Coventry, London, and more. Each Heavenly Desserts outlet maintained a consistent quality and luxurious ambiance, ensuring a delightful experience for customers.
  4. Menu Innovation and Diversification: To cater to diverse customer preferences, Heavenly Desserts continually innovated its menu. The franchise introduced new dessert creations, seasonal specials, and vegan and gluten-free options to accommodate different dietary requirements. This dedication to menu diversification allowed Heavenly Desserts to attract a wider customer base and maintain its position as a leading dessert franchise in the UK.
  5. Awards and Recognition: Heavenly Desserts received numerous awards and accolades for its excellence in the dessert industry. The franchise was recognized for its outstanding dessert offerings, innovative concepts, and commitment to customer satisfaction. Awards received include recognition from the British Franchise Association (BFA) and the British Muslim Awards, among others.
  6. International Expansion: Following its success in the UK, Heavenly Desserts ventured into international markets. The franchise expanded beyond the UK and opened stores in countries such as Pakistan, Qatar, and the United Arab Emirates, bringing its delectable desserts to a global audience.
  7. Commitment to Quality and Experience: Throughout its history, Heavenly Desserts has maintained a strong commitment to providing exceptional quality desserts and an unforgettable dining experience. The franchise emphasizes the use of premium ingredients, skilled craftsmanship, and attention to detail. Each store is designed to create a luxurious and inviting atmosphere, making customers feel indulged and pampered.

In 2021, Heavenly Desserts contracted with Franchise Marketing Systems to develop the U.S. and Canadian franchise expansion model.  The franchise business plans, U.S. and Canadian FDD’s, U.S. operations manuals and U.S. franchise marketing and lead generation platforms were all developed with Franchise Marketing Systems and the FMS team of consultants in the U.S. and Canada to execute.

Heavenly Desserts continues to grow and evolve as a prominent dessert franchise in the United Kingdom and beyond. With its focus on innovation, quality, and customer satisfaction, it has captured the hearts of dessert enthusiasts and established itself as a go-to destination for a heavenly dessert experience.

Today, Heavenly Desserts has over 40 operating franchise locations globally and is continuing to position itself as the global leader in the luxury dessert market segment. 

For more information on how to franchise your dessert food service business, contact us:

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Services Completed:

•  Landing Page
•  Brochure
•  Marketing Collateral

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Asha Morales

FRANCHISE CONSULTANT

Asha Morales is the Director of Franchise Sales for ZGroup Franchising. With over a decade of experience in the franchise industry, Asha has worked with franchise brands of all sizes to expand and/or develop

With strong interpersonal skills, she is adept at building lasting bonds with clients and guiding candidates through the franchise sales discovery process. Fusing her passion for meeting new people and franchise sales experience, Asha serves to meet and exceed client’s unique needs.

Her aim is to facilitate clients in discovering the ideal brand that will enable them to find freedom in their careers through small business ownership.

Previously, Asha has experience in the film and video industry working on a broad range of film and video productions. She helped to produce multimedia marketing campaigns and corporate training videos for clients such as Subway, Duke Hospital, Rollins College, Major League Baseball Association, and Publix. Asha also worked with an Oscar Nominated Documentary producer on several short films and documentaries.

In her free time, Asha’s a yoga teacher and implements this mindful approach into the business world.

Kimberly Moody

FRANCHISE CONSULTANT

Gloucester, Virginia – Kimberly Moody has secured an impressive track record in implementing financial goals for a business base of more than $300 million in assets covering customer service, financial planning, estate planning, banking services, and all aspects of investment management.
Additionally, she worked as an Adjunct Instructor for Christopher Newport University, where she taught investment courses to individuals interested in learning more about financial planning.

Ms. Moody also has experience as the Co-Host for WVEC Channel 13’s show “Investing 101” and Co-Host of WTKR’s radio station’s financial planning show.
She has also held more than 100 public seminars on financial planning topics and was the speaker for National Space Society Conferences for NASA.

Ms. Moody intends to use her proven business expertise, natural leadership ability, and personal determination to sell and grow franchise development.

Julie Arlt

DESIGN TEAM PROJECT MANAGER

Ontario, Canada – Julie has been providing administrative support and project management to teams for 15+ years in the public sector. Her strengths lie in the coordination and implementation of effective systems to help her team deliver professional and timely customer service, with a focus on quality outcomes. The value she places on her partnerships inspires her to facilitate foundational and intentional marketing strategies that build on businesses marketing success for the long game. Julie is looking forward to developing new skill sets and learning from the team at Franchise Marketing Systems.

Ashton Wiles

PROJECT MANAGER

Atlanta, GA – Ashton Wiles is Franchise Marketing System’s (FMS) Project Manager. She works individually with company operations to maintain proper due diligence with our clients as well as team members to make sure they are supported in their roles. Ultimately, to provide a good and productive experience for the FMS team and each of our clients. Manages all of the registration and filing processes when submitting to different states including creating a new legal entity and federal EIN for their franchising businesses. Has a background of over 8 years as Operations Manager, managing trading and investing franchises.

Kaitlin Eileen

GRAPHIC DESIGNER & AD STRATEGIST

Kaitlin is a graphic designer and a Facebook™️ ad Strategist. A born creator, her passion for creativity grew as she explored the design and artistic side of marketing. She has a special focus on presentation and visual design and is insanely curious about learning new skills to continuously improve her portfolio. Tackling everything from Brochure design to Landing Pages and everything in between, she is always excited to grow her clients’ brands into something beautiful. When she isn’t working, her creative roots are always showing. Her love for Marketing and design go beyond the desk, her creative juices flow in the kitchen and in the garden. She also loves nature and all animals big and small but what she really loves is making her clients happy.

Noah Cunningham

VIRTUAL DESIGNER

Augusta, GA – Noah is a designer for FMS. He has been designing for 4 years and has a wide range of skills when it comes to designing. Noah has a passion for communicating visually and creating visually successful brands. He loves creating for a wide range of clients and strives to fulfill their needs in design.
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