This weekend, the Miami Franchise Exhibition – otherwise known as the IFA Franchise Show South – was held at the Miami Beach Convention Center – Over 13,000 attendees visited the show looking for franchises and evaluating franchisors for their offerings, concepts and industry opportunities.
Franchise Marketing Systems was exhibiting at the show as it does at every MFV show throughout the year. In 2013 – Franchise Marketing Systems will exhibit at 15 franchise shows throughout the country.
In addition, at the Miami franchise show, Caring Matters Home Care, Restoration 1 and Bed Bug Chasers all had trade show booths at the show as well. Each franchise system generated a great deal of interest in its concept, brand and business model. On average, each franchise system had
over 200 interested franchisees sign up for information at the Franchise Expo South which was an exceptional turnout.
During the show, there was a very diverse and professional showing of unique franchise tradeshow booths representing different franchise brands and concepts.
Franchise Tradeshows are an excellent means to generate interest and awareness in your franchise brand. The lead quality at franchise shows can vary greatly, but typically, because you have met the buyer face-to-face, you have a more qualified lead for franchise sales.
Franchise Marketing Systems has found that a Franchise Trade Show Lead is worth about two Internet leads in regards to the conversion ratio from lead to a sale.
A Franchise Tradeshow Booth should exhibit the character of your franchise brand, and the vision for your company and should represent a clear value proposition to your franchise buyers. Remember, the typical interaction at a franchise tradeshow is seconds…..you have a short time to impress your potential franchisee.
Some of the new concepts and franchise booths were interesting as well:
Franchise Tradeshow Booths are designed to show off the brand, business concept and franchise offering in order to invite a conversation with show attendees. A good franchise booth should create an atmosphere that appropriately represents the organization’s brand and value proposition while offering a professional setting to meet with potential buyers.
Franchise Marketing Systems exhibits at franchise shows for clients – for more information on how to market your franchise more effectively – Contact Us.