Factors to Consider When Evaluating Franchise Consulting Firms

Franchising can be a complicated business. For this reason you may want to look into franchise consulting firms to guide you through the process of successfully franchising your business. Franchising can be an extremely effective and profitable way to grow a business. This blog will cover some of the key areas to investigate when choosing a franchise consultant to work with.

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How to Vet Franchise Consulting Firms

There are several factors that should be taken into account when considering franchise consulting firms and franchise advisors.

Factors to Consider Evaluating Franchise Consulting Firms

There are several factors that should be taken into accoun’t when considering franchise consulting firms and franchise advisors.

  • The first should be experience and previous work. Good franchise consultants should have sold franchises, worked in them, owned them, and gotten their hands dirty in the field. You want people who have been there telling you how to run yours. It is critical when investigating franchise consulting firms that a business owner look at the actual, hands-on experience and work in the field of franchising.
  • The second point of consideration for franchise consulting firms should be to look at bandwidth and the ability to focus on client success. If an advisor is unavailable or not consistent in their work with you, it will be of little help to your success in the franchise marketplace.
  • The third issue to consider when partnering with a franchise consultant should be the intangible element of commitment. This is difficult to measure, but you should be able to tell the difference…how excited are they about what you do? Do they truly believe in the business or is it a façade? You want a partner, not a vendor in a franchise consultant.

Franchise consulting firms can help you decide the value of your company and what the
ROI would look like in a franchise business model. They can assist you with the development of terms for franchisees and guide you through the documentation and regulatory requirements. A qualified franchise consultant will have years of experience in these areas.

Once you decide to franchise your business you will need to promote and your franchise. The marketing channels and systems used to effectively advertise and sell a franchise business opportunity are based on different standards than other types of business and follow a specific process. You should choose franchise consulting firms with a great deal of experience in successfully marketing and selling multiple franchises. This includes advertising, public relations and traditional and digital marketing. You should work with franchise professionals who specialize in franchise development, branding and franchise sales.

Franchising takes a great business model, solid leadership and a truly definitive value proposition from a business standpoint. Many businesses could never expand via franchising because they lack some of the key ingredients that make an independent distribution channel marketable and easily replicable. When the right pieces are in place and franchising is a viable alternative for growth, business owners need the guidance and support of a qualified franchise development team.

Franchise consulting is a wide field, there are franchise consulting firms that perform a wide variety of functions and provide different sorts of value to a growing company. As a business owner, you are probably accustomed to making difficult decisions. It is important to get as many details as possible up front and then reconfirm that this information is valid. Talk with customers, speak with third parties and question until you can’t think of anything more to ask. The most successful franchise organizations didn’t get there by accident, it was through the careful, consistent and focused guidance of experienced professionals.

Franchise consulting firms such as Franchise Marketing Systems, with its seasoned staff of successful consultants can help you make this transition. Download our white paper: “5 Steps to Successful Franchise Development” to learn more about this process or contact us for a free consultation.