FMS Franchise has spent more than 13 years in the US franchise industry working with all types of businesses and industries to support growth through franchising. We have built many franchise how-to guides and tools to help you understand the franchise model and franchise industry in order to help you make better decisions and hopefully see the opportunity in franchise growth.
These tools are meant to be references and information guidelines, but please don’t hold back on having a call with one of our expert franchise consultants to discuss your business specifics, the model, and your goals. FMS is dedicated to helping educate people and business owners on how to start a franchise and franchising model before they make any decision, good or bad. Let FMS support you in your journey to explore whether opening a franchise or franchising could be an effective distribution system for your business or not.
Thinking of opening a franchise in the US? The franchise model is an exceptional model for scaling your business. It has many benefits like when you start a franchise, you open up opportunities to bring capital into your brand without giving up control or ownership in your business like a traditional partnership. Franchisees bring motivation, and dedication, and as a vested owner-operator can allow the business owner to scale the brand without getting bogged down in the operations side of the business.
This element is even more important when considering opening new locations in markets where the ownership and leadership are not physically located. Franchisees do not require the constant oversight and management that company-owned locations do and the franchisor can focus on growth and strategic initiatives. Franchise systems also have the ability to grow very quickly and cover lots of ground in a very short time period.
Many have described the franchise platform as the most amazing growth model ever implemented for most businesses.
The Franchise Operations documentation or franchise standard operating procedure is an enormously important and critical component to the success of any franchise system. Whether you are in the pizza business, an advertising agency, or a medical services franchise, your ability to get processes on paper, document what makes the business model work effectively, and structure the systems of the business is directly tied to the success of your franchise brand.
The Franchise Operations Manual development should cover every aspect of what makes the business work from some of the most mundane and granular elements to the bigger picture and high-level elements involved in operating the franchised business. Everything needs to be in order, structured, and organized to provide the new franchisees with the tools they need to be successful. So many of the franchise investors that come into a new system do not have experience operating the type of business they are buying into as a franchisee.
The franchisee (aka franchise owner) is counting on the franchisor to give them the tools and structure they need to shorten the learning curve and build their business quickly.
FRANCHISE CONSULTANT
Asha Morales is the Director of Franchise Sales for ZGroup Franchising. With over a decade of experience in the franchise industry, Asha has worked with franchise brands of all sizes to expand and/or develop
With strong interpersonal skills, she is adept at building lasting bonds with clients and guiding candidates through the franchise sales discovery process. Fusing her passion for meeting new people and franchise sales experience, Asha serves to meet and exceed client’s unique needs.
Her aim is to facilitate clients in discovering the ideal brand that will enable them to find freedom in their careers through small business ownership.
Previously, Asha has experience in the film and video industry working on a broad range of film and video productions. She helped to produce multimedia marketing campaigns and corporate training videos for clients such as Subway, Duke Hospital, Rollins College, Major League Baseball Association, and Publix. Asha also worked with an Oscar Nominated Documentary producer on several short films and documentaries.
In her free time, Asha’s a yoga teacher and implements this mindful approach into the business world.
FRANCHISE CONSULTANT
Gloucester, Virginia – Kimberly Moody has secured an impressive track record in implementing financial goals for a business base of more than $300 million in assets covering customer service, financial planning, estate planning, banking services, and all aspects of investment management.
Additionally, she worked as an Adjunct Instructor for Christopher Newport University, where she taught investment courses to individuals interested in learning more about financial planning.
Ms. Moody also has experience as the Co-Host for WVEC Channel 13’s show “Investing 101” and Co-Host of WTKR’s radio station’s financial planning show. She has also held more than 100 public seminars on financial planning topics and was the speaker for National Space Society Conferences for NASA.
Ms. Moody intends to use her proven business expertise, natural leadership ability, and personal determination to sell and grow franchise development.
DESIGN TEAM PROJECT MANAGER
Ontario, Canada – Julie has been providing administrative support and project management to teams for 15+ years in the public sector. Her strengths lie in the coordination and implementation of effective systems to help her team deliver professional and timely customer service, with a focus on quality outcomes. The value she places on her partnerships inspires her to facilitate foundational and intentional marketing strategies that build on businesses marketing success for the long game. Julie is looking forward to developing new skill sets and learning from the team at Franchise Marketing Systems.
PROJECT MANAGER
Atlanta, GA – Ashton Wiles is Franchise Marketing System’s (FMS) Project Manager. She works individually with company operations to maintain proper due diligence with our clients as well as team members to make sure they are supported in their roles. Ultimately, to provide a good and productive experience for the FMS team and each of our clients. Manages all of the registration and filing processes when submitting to different states including creating a new legal entity and federal EIN for their franchising businesses. Has a background of over 8 years as Operations Manager, managing trading and investing franchises.
GRAPHIC DESIGNER & AD STRATEGIST
Kaitlin is a graphic designer and a Facebook™️ ad Strategist. A born creator, her passion for creativity grew as she explored the design and artistic side of marketing. She has a special focus on presentation and visual design and is insanely curious about learning new skills to continuously improve her portfolio.
Tackling everything from Brochure design to Landing Pages and everything in between, she is always excited to grow her clients’ brands into something beautiful. When she isn’t working, her creative roots are always showing. Her love for Marketing and design go beyond the desk, her creative juices flow in the kitchen and in the garden. She also loves nature and all animals big and small but what she really loves is making her clients happy.
VIRTUAL DESIGNER
Augusta, GA – Noah is a designer for FMS. He has been designing for 4 years and has a wide range of skills when it comes to designing. Noah has a passion for communicating visually and creating visually successful brands. He loves creating for a wide range of clients and strives to fulfill their needs in design.
