The Automotive portion of the franchise industry is one of the most proven and iconic market segments. Globally, automotive franchises make up a large portion of some of the biggest, most well known franchise brands. There are a wide range of business models that would fall into this segment of automotive franchising including car washes, franchised dealerships, mobile detailing, painting, dent repair, brake repair and others. With brands such as Midas, Meineke, Jiffy Lube, Maaco and other legendary brands, the automotive segment has proven multiple times that the opportunity to build 1,000+ unit franchise systems exists. Today, the automotive industry is going through a significant transition to electric vehicles and a more green focus which creates opportunity for automotive franchises which are positioned well and offer value to the new demands this transition creates. Regardless of where your automotive business fits in the market, the opportunity to scale the business through franchising certainly is there and has been proven to be effective.
Franchise Marketing Systems brings decades of experience to automotive businesses considering whether to franchise a automotive business. FMS has worked with brands including Ford, Matco Tools, No-H2O Car wash and others to successfully build and implement franchise growth strategies for the automotive franchise market. The FMS approach to franchising an automotive business is to begin with the planning and structure for how to best position an automotive brand to go to market create a compelling and exciting offer to attract franchisees and generate interest in the franchise offering. The next step in developing a automotive franchise is to create the necessary franchise disclosure documents and compliance elements needed to offer a automotive franchise model, this is done with third party legal counsel who represents the automotive brand/client. Then, FMS works with the brand to create the training materials, documentation and structure needed to train and implement the model along with transitioning Intellectual Property to new franchise owners. Then, Franchise Marketing Systems works with the Automotive brand to build the marketing and sales campaign to generate franchise leads and then sell the offering. The process is designed to efficiently and effectively package the offering and then FMS will work alongside the client to execute the automotive franchise development model.
FRANCHISE CONSULTANT
Asha Morales is the Director of Franchise Sales for ZGroup Franchising. With over a decade of experience in the franchise industry, Asha has worked with franchise brands of all sizes to expand and/or develop
With strong interpersonal skills, she is adept at building lasting bonds with clients and guiding candidates through the franchise sales discovery process. Fusing her passion for meeting new people and franchise sales experience, Asha serves to meet and exceed client’s unique needs.
Her aim is to facilitate clients in discovering the ideal brand that will enable them to find freedom in their careers through small business ownership.
Previously, Asha has experience in the film and video industry working on a broad range of film and video productions. She helped to produce multimedia marketing campaigns and corporate training videos for clients such as Subway, Duke Hospital, Rollins College, Major League Baseball Association, and Publix. Asha also worked with an Oscar Nominated Documentary producer on several short films and documentaries.
In her free time, Asha’s a yoga teacher and implements this mindful approach into the business world.
FRANCHISE CONSULTANT
Gloucester, Virginia – Kimberly Moody has secured an impressive track record in implementing financial goals for a business base of more than $300 million in assets covering customer service, financial planning, estate planning, banking services, and all aspects of investment management.
Additionally, she worked as an Adjunct Instructor for Christopher Newport University, where she taught investment courses to individuals interested in learning more about financial planning.
Ms. Moody also has experience as the Co-Host for WVEC Channel 13’s show “Investing 101” and Co-Host of WTKR’s radio station’s financial planning show. She has also held more than 100 public seminars on financial planning topics and was the speaker for National Space Society Conferences for NASA.
Ms. Moody intends to use her proven business expertise, natural leadership ability, and personal determination to sell and grow franchise development.
DESIGN TEAM PROJECT MANAGER
Ontario, Canada – Julie has been providing administrative support and project management to teams for 15+ years in the public sector. Her strengths lie in the coordination and implementation of effective systems to help her team deliver professional and timely customer service, with a focus on quality outcomes. The value she places on her partnerships inspires her to facilitate foundational and intentional marketing strategies that build on businesses marketing success for the long game. Julie is looking forward to developing new skill sets and learning from the team at Franchise Marketing Systems.
PROJECT MANAGER
Atlanta, GA – Ashton Wiles is Franchise Marketing System’s (FMS) Project Manager. She works individually with company operations to maintain proper due diligence with our clients as well as team members to make sure they are supported in their roles. Ultimately, to provide a good and productive experience for the FMS team and each of our clients. Manages all of the registration and filing processes when submitting to different states including creating a new legal entity and federal EIN for their franchising businesses. Has a background of over 8 years as Operations Manager, managing trading and investing franchises.
GRAPHIC DESIGNER & AD STRATEGIST
Kaitlin is a graphic designer and a Facebook™️ ad Strategist. A born creator, her passion for creativity grew as she explored the design and artistic side of marketing. She has a special focus on presentation and visual design and is insanely curious about learning new skills to continuously improve her portfolio.
Tackling everything from Brochure design to Landing Pages and everything in between, she is always excited to grow her clients’ brands into something beautiful. When she isn’t working, her creative roots are always showing. Her love for Marketing and design go beyond the desk, her creative juices flow in the kitchen and in the garden. She also loves nature and all animals big and small but what she really loves is making her clients happy.
VIRTUAL DESIGNER
Augusta, GA – Noah is a designer for FMS. He has been designing for 4 years and has a wide range of skills when it comes to designing. Noah has a passion for communicating visually and creating visually successful brands. He loves creating for a wide range of clients and strives to fulfill their needs in design.
