The Children’s segment of franchising has been a consistent performer in the franchise industry for many decades now. As parents and families consistently spend more on their kids, the opportunity for businesses that provide products or services to this consumer segment has also expanded significantly. Children’s franchises include entertainment models such as kids play parks and entertainment centers such as Launch Trampoline Parks, Sky Zone and Kids Empire which create fun, engaging play environments for kids to go let off steam and parents to have a moment off. The Children’s franchise market also includes a wide range of education and children’s development franchise brands such as Mad Science Group, Code Ninja, Kumon and others which are positioned to provide education and learning opportunities for children.
With strong, consistent operating models and great marketing systems in place, these brands have grown exponentially over recent years. In many markets, children’s education based franchises comprise some of the most iconic franchise brands and have leveraged the franchise model exceptionally well to grow.
Franchise Marketing Systems has worked extensively in the children’s services segment of franchising including work with International Brands such as Mad Science Group, Berlitz, Montessori Kids Universe and others. FMS team of franchise consultants are experienced in the children’s franchise market and can provide the guidance, strategy and support in executing the model needed to scale and grow your children’s services business through the franchise model. FMS has developed Children’s Franchise brands in the U.S., Canada, Singapore, Africa, Europe and throughout Asia and will be able to leverage specific children’s franchise experience to support building a successful franchise platform. Start with a consultation and let FMS help you understand the value of franchising and determine the franchiseability of your brand and business model. Fortunately, there are many success stories in the children’s franchise segment, so the path has been paved, it is a matter of determining if your model has the structure, systems and differentiators needed to create market share for your offering.
Franchise Marketing Systems has worked with a wide range of existing franchise systems from the Children’s market and helped develop strategy and added resources to build better, bigger and more efficient franchise platforms. FMS team begins the process of working with existing children’s franchise brands by doing a analysis and review of the current structure, business model, success/failures and overall goals for growth. FMS team of franchise consultants will review existing Franchise Operations Manuals, Business Plans, FDD, Franchise Agreement and Franchise Marketing Collateral to provide direction and insight on how to improve growth trajectory and maximize efficiency within the children’s franchise network. FMS brings a great deal of experience to most children’s franchise brands that can be leveraged quickly and efficiently.
FRANCHISE CONSULTANT
Asha Morales is the Director of Franchise Sales for ZGroup Franchising. With over a decade of experience in the franchise industry, Asha has worked with franchise brands of all sizes to expand and/or develop
With strong interpersonal skills, she is adept at building lasting bonds with clients and guiding candidates through the franchise sales discovery process. Fusing her passion for meeting new people and franchise sales experience, Asha serves to meet and exceed client’s unique needs.
Her aim is to facilitate clients in discovering the ideal brand that will enable them to find freedom in their careers through small business ownership.
Previously, Asha has experience in the film and video industry working on a broad range of film and video productions. She helped to produce multimedia marketing campaigns and corporate training videos for clients such as Subway, Duke Hospital, Rollins College, Major League Baseball Association, and Publix. Asha also worked with an Oscar Nominated Documentary producer on several short films and documentaries.
In her free time, Asha’s a yoga teacher and implements this mindful approach into the business world.
FRANCHISE CONSULTANT
Gloucester, Virginia – Kimberly Moody has secured an impressive track record in implementing financial goals for a business base of more than $300 million in assets covering customer service, financial planning, estate planning, banking services, and all aspects of investment management.
Additionally, she worked as an Adjunct Instructor for Christopher Newport University, where she taught investment courses to individuals interested in learning more about financial planning.
Ms. Moody also has experience as the Co-Host for WVEC Channel 13’s show “Investing 101” and Co-Host of WTKR’s radio station’s financial planning show. She has also held more than 100 public seminars on financial planning topics and was the speaker for National Space Society Conferences for NASA.
Ms. Moody intends to use her proven business expertise, natural leadership ability, and personal determination to sell and grow franchise development.
DESIGN TEAM PROJECT MANAGER
Ontario, Canada – Julie has been providing administrative support and project management to teams for 15+ years in the public sector. Her strengths lie in the coordination and implementation of effective systems to help her team deliver professional and timely customer service, with a focus on quality outcomes. The value she places on her partnerships inspires her to facilitate foundational and intentional marketing strategies that build on businesses marketing success for the long game. Julie is looking forward to developing new skill sets and learning from the team at Franchise Marketing Systems.
PROJECT MANAGER
Atlanta, GA – Ashton Wiles is Franchise Marketing System’s (FMS) Project Manager. She works individually with company operations to maintain proper due diligence with our clients as well as team members to make sure they are supported in their roles. Ultimately, to provide a good and productive experience for the FMS team and each of our clients. Manages all of the registration and filing processes when submitting to different states including creating a new legal entity and federal EIN for their franchising businesses. Has a background of over 8 years as Operations Manager, managing trading and investing franchises.
GRAPHIC DESIGNER & AD STRATEGIST
Kaitlin is a graphic designer and a Facebook™️ ad Strategist. A born creator, her passion for creativity grew as she explored the design and artistic side of marketing. She has a special focus on presentation and visual design and is insanely curious about learning new skills to continuously improve her portfolio.
Tackling everything from Brochure design to Landing Pages and everything in between, she is always excited to grow her clients’ brands into something beautiful. When she isn’t working, her creative roots are always showing. Her love for Marketing and design go beyond the desk, her creative juices flow in the kitchen and in the garden. She also loves nature and all animals big and small but what she really loves is making her clients happy.
VIRTUAL DESIGNER
Augusta, GA – Noah is a designer for FMS. He has been designing for 4 years and has a wide range of skills when it comes to designing. Noah has a passion for communicating visually and creating visually successful brands. He loves creating for a wide range of clients and strives to fulfill their needs in design.
