The Health and Beauty services market has grown by leaps and bounds with growing consumer demand for products and services in all categories of the market segment. The bottom line is people are willing to pay to look and feel better in every aspect of their life. This category includes massage, haircare, makeup, lash extensions, skincare, fitness and weightloss services. The fitness segment within this category has been the most established and boasts several chains of fitness franchise brands which have scaled to hundreds or even thousands of locations.
Planet Fitness, Anytime Fitness and Curves are a few of these incredible fitness franchise brands that scaled efficiently and effectively around the world. In recent years, other segments in this category have grown very effectively and proven that franchising works in more and more new markets including massage with brands such as Hand and Stone Massage, MedSpa’s with Ideal Image and lash extensions with Amazing Lash. Successful implementation of the franchise platform has brought both quantity and volume of franchise investors, many of which have no background in health and beauty, but see the strong unit economics and have invested in multiple unit franchise opportunities.
Let Franchise Marketing Systems help you scale your Health and Beauty services business through franchising. FMS Franchise is a full service franchise development firm who can provide the strategy for how to scale your health and beauty services business effectively and efficiently. FMS Franchise works with some of the best Franchise Lawyers to structure the Franchise Disclosure Document and Franchise Agreement for your Health and Beauty services franchise model. Let FMS help you with the process of documenting and structuring your health and beauty services business in order to scale and teach your systems to new owners and franchisees. FMS then will build the marketing platform, franchise sales model and tools needed to attract franchise buyers to your brand. It begins with a consultation centered around “Should I Franchise my Health and Beauty Services Business?”, let FMS help you understand the franchise opportunity and whether you should franchise your business model.
FRANCHISE CONSULTANT
Asha Morales is the Director of Franchise Sales for ZGroup Franchising. With over a decade of experience in the franchise industry, Asha has worked with franchise brands of all sizes to expand and/or develop
With strong interpersonal skills, she is adept at building lasting bonds with clients and guiding candidates through the franchise sales discovery process. Fusing her passion for meeting new people and franchise sales experience, Asha serves to meet and exceed client’s unique needs.
Her aim is to facilitate clients in discovering the ideal brand that will enable them to find freedom in their careers through small business ownership.
Previously, Asha has experience in the film and video industry working on a broad range of film and video productions. She helped to produce multimedia marketing campaigns and corporate training videos for clients such as Subway, Duke Hospital, Rollins College, Major League Baseball Association, and Publix. Asha also worked with an Oscar Nominated Documentary producer on several short films and documentaries.
In her free time, Asha’s a yoga teacher and implements this mindful approach into the business world.
FRANCHISE CONSULTANT
Gloucester, Virginia – Kimberly Moody has secured an impressive track record in implementing financial goals for a business base of more than $300 million in assets covering customer service, financial planning, estate planning, banking services, and all aspects of investment management.
Additionally, she worked as an Adjunct Instructor for Christopher Newport University, where she taught investment courses to individuals interested in learning more about financial planning.
Ms. Moody also has experience as the Co-Host for WVEC Channel 13’s show “Investing 101” and Co-Host of WTKR’s radio station’s financial planning show. She has also held more than 100 public seminars on financial planning topics and was the speaker for National Space Society Conferences for NASA.
Ms. Moody intends to use her proven business expertise, natural leadership ability, and personal determination to sell and grow franchise development.
DESIGN TEAM PROJECT MANAGER
Ontario, Canada – Julie has been providing administrative support and project management to teams for 15+ years in the public sector. Her strengths lie in the coordination and implementation of effective systems to help her team deliver professional and timely customer service, with a focus on quality outcomes. The value she places on her partnerships inspires her to facilitate foundational and intentional marketing strategies that build on businesses marketing success for the long game. Julie is looking forward to developing new skill sets and learning from the team at Franchise Marketing Systems.
PROJECT MANAGER
Atlanta, GA – Ashton Wiles is Franchise Marketing System’s (FMS) Project Manager. She works individually with company operations to maintain proper due diligence with our clients as well as team members to make sure they are supported in their roles. Ultimately, to provide a good and productive experience for the FMS team and each of our clients. Manages all of the registration and filing processes when submitting to different states including creating a new legal entity and federal EIN for their franchising businesses. Has a background of over 8 years as Operations Manager, managing trading and investing franchises.
GRAPHIC DESIGNER & AD STRATEGIST
Kaitlin is a graphic designer and a Facebook™️ ad Strategist. A born creator, her passion for creativity grew as she explored the design and artistic side of marketing. She has a special focus on presentation and visual design and is insanely curious about learning new skills to continuously improve her portfolio.
Tackling everything from Brochure design to Landing Pages and everything in between, she is always excited to grow her clients’ brands into something beautiful. When she isn’t working, her creative roots are always showing. Her love for Marketing and design go beyond the desk, her creative juices flow in the kitchen and in the garden. She also loves nature and all animals big and small but what she really loves is making her clients happy.
VIRTUAL DESIGNER
Augusta, GA – Noah is a designer for FMS. He has been designing for 4 years and has a wide range of skills when it comes to designing. Noah has a passion for communicating visually and creating visually successful brands. He loves creating for a wide range of clients and strives to fulfill their needs in design.
