Franchising is a business model that has been proven to work in a wide range of industries which is why so many have described the franchise model as one of the greatest distribution models available. It can be easy to assume that franchising is designed for food and retail as many of the most prolific franchise brands have come from these market segments. In reality, professional services, accounting, engineering, marketing, architecture and others are just a few of the industry segments that have successfully franchised platforms to grow into new markets.
The franchise model has been proven to be effective for businesses from virtually every industry segment and in all parts of the globe. If the business model is structured well with solid systems, has a larger market demand, a strong marketing and business development system and an interest in growing the model, a franchise system could be an effective way to scale.
The Beauty and Health market has grown enormously and presented incredible franchise growth potential. Today, some of the most amazing franchise brands exist in the health and beauty market.
The children’s segment of franchising includes some incredibly well managed franchise brands, many of which have global presence. Huntington Learning Centers, Primrose Schools and Mad Science are examples of global leaders in the children’s franchise market.
No need for introductions here, the Food sector in franchising has been a market leader since the 1950’s and many of the most well known brands in franchising come from the food sector. McDonald’s, Subway and Chick-Fil-A all fall into the expansive food service segment of franchising.
The retail market segment of the franchise industry has also been one of the most significant categories in franchising. Clothing, goods, automobiles, equipment and electronics retail are some of the more significant categories of the retail franchise market segment.
The Real Estate segment in franchising is one of the more established categories in the franchise market. With brands such as Century 21, Re/Max, HomeVestors and others, there are a group of Real Estate Service franchises with over 1,000 locations.
Service franchises have exploded with growth in recent years with growing consumer demand. The market for service offerings has become increasingly more popular due to fantastic unit economics and a growth in brands in a broader array of service segments that have chosen to franchise.
The automotive market for franchises is also one of the most traditional and well established market segments. Automotive franchises include retail for manufacturers such as Ford to Automotive Service Franchises such as Jiffy Lube.
The home-based franchise market has grown exponentially in recent years as the investment range is reasonable and generally, people are choosing to work from home now more than ever before.
Education based franchises are a constant in the franchise market and generally work in just about any market. Good systems, a growing demand for high-intensity parents wanting the best for their kids make this market segment a winner in any economy.
Healthcare has been one of the most incredible market segments in franchising considering that not long ago this was a generally undeveloped category for franchising. Today, Healthcare franchises make up a very large portion of the market and include everything from urgent care centers to in home nursing facilities, dental and medical product sales franchises.
FRANCHISE CONSULTANT
Asha Morales is the Director of Franchise Sales for ZGroup Franchising. With over a decade of experience in the franchise industry, Asha has worked with franchise brands of all sizes to expand and/or develop
With strong interpersonal skills, she is adept at building lasting bonds with clients and guiding candidates through the franchise sales discovery process. Fusing her passion for meeting new people and franchise sales experience, Asha serves to meet and exceed client’s unique needs.
Her aim is to facilitate clients in discovering the ideal brand that will enable them to find freedom in their careers through small business ownership.
Previously, Asha has experience in the film and video industry working on a broad range of film and video productions. She helped to produce multimedia marketing campaigns and corporate training videos for clients such as Subway, Duke Hospital, Rollins College, Major League Baseball Association, and Publix. Asha also worked with an Oscar Nominated Documentary producer on several short films and documentaries.
In her free time, Asha’s a yoga teacher and implements this mindful approach into the business world.
FRANCHISE CONSULTANT
Gloucester, Virginia – Kimberly Moody has secured an impressive track record in implementing financial goals for a business base of more than $300 million in assets covering customer service, financial planning, estate planning, banking services, and all aspects of investment management.
Additionally, she worked as an Adjunct Instructor for Christopher Newport University, where she taught investment courses to individuals interested in learning more about financial planning.
Ms. Moody also has experience as the Co-Host for WVEC Channel 13’s show “Investing 101” and Co-Host of WTKR’s radio station’s financial planning show. She has also held more than 100 public seminars on financial planning topics and was the speaker for National Space Society Conferences for NASA.
Ms. Moody intends to use her proven business expertise, natural leadership ability, and personal determination to sell and grow franchise development.
DESIGN TEAM PROJECT MANAGER
Ontario, Canada – Julie has been providing administrative support and project management to teams for 15+ years in the public sector. Her strengths lie in the coordination and implementation of effective systems to help her team deliver professional and timely customer service, with a focus on quality outcomes. The value she places on her partnerships inspires her to facilitate foundational and intentional marketing strategies that build on businesses marketing success for the long game. Julie is looking forward to developing new skill sets and learning from the team at Franchise Marketing Systems.
PROJECT MANAGER
Atlanta, GA – Ashton Wiles is Franchise Marketing System’s (FMS) Project Manager. She works individually with company operations to maintain proper due diligence with our clients as well as team members to make sure they are supported in their roles. Ultimately, to provide a good and productive experience for the FMS team and each of our clients. Manages all of the registration and filing processes when submitting to different states including creating a new legal entity and federal EIN for their franchising businesses. Has a background of over 8 years as Operations Manager, managing trading and investing franchises.
GRAPHIC DESIGNER & AD STRATEGIST
Kaitlin is a graphic designer and a Facebook™️ ad Strategist. A born creator, her passion for creativity grew as she explored the design and artistic side of marketing. She has a special focus on presentation and visual design and is insanely curious about learning new skills to continuously improve her portfolio.
Tackling everything from Brochure design to Landing Pages and everything in between, she is always excited to grow her clients’ brands into something beautiful. When she isn’t working, her creative roots are always showing. Her love for Marketing and design go beyond the desk, her creative juices flow in the kitchen and in the garden. She also loves nature and all animals big and small but what she really loves is making her clients happy.
VIRTUAL DESIGNER
Augusta, GA – Noah is a designer for FMS. He has been designing for 4 years and has a wide range of skills when it comes to designing. Noah has a passion for communicating visually and creating visually successful brands. He loves creating for a wide range of clients and strives to fulfill their needs in design.
