Ford’s Garage is a popular restaurant franchise that combines a unique automotive theme with delicious American comfort food. Franchise Marketing Systems worked with the Ford’s Garage Team to franchise the business model in 2015 and develop the franchise model to launch into new markets. Franchise Marketing Systems team worked with the Ford’s Garage leadership team to develop the franchise strategy, organize the franchise structure and put together the necessary franchise systems, documentation and franchise marketing model to scale the iconic brand through franchising.
1. Concept and Theme: Ford’s Garage pays homage to the American automotive industry and the iconic Ford Motor Company. The restaurant’s theme revolves around vintage cars, automotive memorabilia, and an overall nostalgic atmosphere. The interior décor features classic car parts, vintage gas pumps, and garage-themed elements, creating a unique and immersive dining experience.
2. Menu and Cuisine: Ford’s Garage offers a menu that showcases classic American comfort food with a modern twist. The menu includes a variety of burgers, sandwiches, salads, appetizers, and desserts. Signature dishes often incorporate automotive-themed names, adding to the restaurant’s playful and immersive concept. Additionally, Ford’s Garage provides a selection of craft beers, specialty cocktails, and shakes to complement the dining experience.
3. Franchise Opportunity: Ford’s Garage offers a franchise opportunity for entrepreneurs interested in joining the restaurant industry. The franchise system provides comprehensive support to franchisees, including site selection assistance, restaurant design and construction guidance, training programs, operational support, marketing strategies, and ongoing assistance to ensure the success of each franchise location.
4. Brand Recognition: Ford’s Garage has gained significant brand recognition due to its unique concept and delicious food. The restaurant has successfully captured the attention of car enthusiasts, families, and individuals looking for a memorable dining experience. The brand’s distinct theme and quality cuisine have helped establish a loyal customer base and drive customer loyalty.
5. Expansion and Growth: Since its inception, Ford’s Garage has experienced steady growth and expansion. The franchise has expanded its presence across the United States and internationally, with locations in various states and countries. The brand continues to identify new markets and opportunities for expansion, making it an attractive franchise option for entrepreneurs looking to enter the restaurant industry.
6. Commitment to Quality: Ford’s Garage is committed to providing high-quality food, exceptional service, and a memorable dining experience to its customers. The franchise system maintains rigorous standards for food preparation, ingredient sourcing, and customer service, ensuring consistency across all locations. This commitment to quality helps to maintain customer satisfaction and loyalty.
7. Community Involvement: Ford’s Garage franchises actively participate in community involvement initiatives and sponsor local events. The franchise system encourages franchisees to engage with their local communities, support charitable causes, and foster strong relationships with customers. This community-centered approach enhances the brand’s reputation and establishes a positive presence in each franchise location.
In summary, the Ford’s Garage restaurant franchise combines a unique automotive-themed concept with delicious American comfort food. With its distinct brand, immersive dining experience, and commitment to quality, Ford’s Garage offers a compelling franchise opportunity for entrepreneurs looking to enter the restaurant industry.
For more information on how to franchise your restaurant or food service business, contact us:
FRANCHISE CONSULTANT
Asha Morales is the Director of Franchise Sales for ZGroup Franchising. With over a decade of experience in the franchise industry, Asha has worked with franchise brands of all sizes to expand and/or develop
With strong interpersonal skills, she is adept at building lasting bonds with clients and guiding candidates through the franchise sales discovery process. Fusing her passion for meeting new people and franchise sales experience, Asha serves to meet and exceed client’s unique needs.
Her aim is to facilitate clients in discovering the ideal brand that will enable them to find freedom in their careers through small business ownership.
Previously, Asha has experience in the film and video industry working on a broad range of film and video productions. She helped to produce multimedia marketing campaigns and corporate training videos for clients such as Subway, Duke Hospital, Rollins College, Major League Baseball Association, and Publix. Asha also worked with an Oscar Nominated Documentary producer on several short films and documentaries.
In her free time, Asha’s a yoga teacher and implements this mindful approach into the business world.
FRANCHISE CONSULTANT
Gloucester, Virginia – Kimberly Moody has secured an impressive track record in implementing financial goals for a business base of more than $300 million in assets covering customer service, financial planning, estate planning, banking services, and all aspects of investment management.
Additionally, she worked as an Adjunct Instructor for Christopher Newport University, where she taught investment courses to individuals interested in learning more about financial planning.
Ms. Moody also has experience as the Co-Host for WVEC Channel 13’s show “Investing 101” and Co-Host of WTKR’s radio station’s financial planning show. She has also held more than 100 public seminars on financial planning topics and was the speaker for National Space Society Conferences for NASA.
Ms. Moody intends to use her proven business expertise, natural leadership ability, and personal determination to sell and grow franchise development.
DESIGN TEAM PROJECT MANAGER
Ontario, Canada – Julie has been providing administrative support and project management to teams for 15+ years in the public sector. Her strengths lie in the coordination and implementation of effective systems to help her team deliver professional and timely customer service, with a focus on quality outcomes. The value she places on her partnerships inspires her to facilitate foundational and intentional marketing strategies that build on businesses marketing success for the long game. Julie is looking forward to developing new skill sets and learning from the team at Franchise Marketing Systems.
PROJECT MANAGER
Atlanta, GA – Ashton Wiles is Franchise Marketing System’s (FMS) Project Manager. She works individually with company operations to maintain proper due diligence with our clients as well as team members to make sure they are supported in their roles. Ultimately, to provide a good and productive experience for the FMS team and each of our clients. Manages all of the registration and filing processes when submitting to different states including creating a new legal entity and federal EIN for their franchising businesses. Has a background of over 8 years as Operations Manager, managing trading and investing franchises.
GRAPHIC DESIGNER & AD STRATEGIST
Kaitlin is a graphic designer and a Facebook™️ ad Strategist. A born creator, her passion for creativity grew as she explored the design and artistic side of marketing. She has a special focus on presentation and visual design and is insanely curious about learning new skills to continuously improve her portfolio.
Tackling everything from Brochure design to Landing Pages and everything in between, she is always excited to grow her clients’ brands into something beautiful. When she isn’t working, her creative roots are always showing. Her love for Marketing and design go beyond the desk, her creative juices flow in the kitchen and in the garden. She also loves nature and all animals big and small but what she really loves is making her clients happy.
VIRTUAL DESIGNER
Augusta, GA – Noah is a designer for FMS. He has been designing for 4 years and has a wide range of skills when it comes to designing. Noah has a passion for communicating visually and creating visually successful brands. He loves creating for a wide range of clients and strives to fulfill their needs in design.
