Poke Burri

Poke Burri is an Atlanta-based restaurant company that provides a healthy and delicious dining experience focused on the popular dish known as poke.

Poke is traditionally a Hawaiian raw fish salad. Poke Burri starts with this premise and allows customers to order from a menu of speciality poke dishes or create their own dish for a food service experience that is unlike most concepts in the market.

Laptop displaying Poke Burri website

In recent years, poke has gained significant popularity across the United States, with various restaurants adopting this dish and putting their unique twist on it. Poke Burri has carved out a niche in this competitive market by not only offering authentic Hawaiian flavors but also by incorporating elements of other culinary traditions. This fusion approach has allowed Poke Burri to attract a diverse clientele, from health-conscious eaters to trendsetters looking for new dining experiences.

The concept of customization is crucial in today’s dining landscape. Customers increasingly seek the ability to personalize their meals to match their tastes and dietary preferences. Poke Burri excels in this regard, offering a wide range of base options, proteins, toppings, and sauces that cater to various dietary requirements, including gluten-free and vegetarian options. This level of customization ensures that each customer can create a unique dish that resonates with their individual palates.

The restaurant represents the lifestyle, culture, and spirit of the founders, Seven Chan and Ken Yu. With years of food and business experience, Poke Burri represents their commitment to being the best at what they do including freshness, flavour, and an emphasis on the customer experience.

Strategic Franchise Growth & Brand Development

Poke Burri partnered with FMS Franchise to strengthen its franchise marketing strategy, improve brand visibility, and support long-term business growth through professional digital and creative marketing services. From franchise branding to online promotional campaigns, the project focused on creating a stronger customer experience while building awareness for the expanding restaurant concept across multiple markets.

The founders, Seven Chan and Ken Yu, have a rich background in the food industry. Their journey began years ago when they recognized the potential of poke as not just a trend but a sustainable business model. They invested time in researching customer preferences, experimenting with various recipes, and sourcing high-quality ingredients. This commitment to excellence has set a foundation for Poke Burri’s success in the competitive food market.

Franchise growth in the restaurant industry is not merely about expansion; it’s about maintaining quality and brand integrity across all locations. Poke Burri understands this principle and has implemented rigorous training programs for franchisees to ensure that every dish served meets the company’s high standards. By focusing on the customer experience and maintaining quality control, Poke Burri can expand while keeping its brand identity intact.

Comprehensive Franchise Marketing Services

FMS Franchise provided a complete range of branding, digital marketing, and promotional support services for Poke Burri, helping strengthen the brand’s visual identity and improve customer engagement across multiple marketing channels.

Services Completed:
  • Website Design
  • Tradeshow
  • Marketing Collateral
  • Brochure
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Franchise banners for Poke Burri restaurant

Brand Strategy Development

FMS Franchise’s work for Poke Burri also included a comprehensive brand strategy aimed at enhancing the restaurant’s overall market presence. This involved detailed market analysis to identify target demographics, understanding customer behavior, and tailoring marketing messages to resonate with potential franchisees and customers alike. The findings from this research helped shape the promotional materials and marketing campaigns that have since been rolled out.

Additionally, the creation of engaging visual content was a key focus. High-quality images of Poke Burri’s dishes, vibrant graphics, and interactive social media content were developed to attract attention and engage with customers effectively. This visual storytelling not only showcases the delicious offerings but also helps to build an emotional connection with the brand.

Helping Restaurant Brands Expand Through Franchise Marketing

FMS Franchise works with emerging restaurant concepts and established food brands to build stronger franchise marketing systems, improve brand positioning, and support scalable expansion strategies. For Poke Burri, the focus was on creating visually engaging marketing assets that aligned with the company’s modern restaurant identity while supporting franchise growth initiatives.

From digital branding materials to trade show marketing support, the project was designed to increase visibility, improve customer engagement, and strengthen overall brand presentation across multiple marketing channels.

Poke Burri aims to be seen not just as a restaurant but as a lifestyle brand. This is reflected in their marketing approach, which emphasizes community engagement and customer loyalty. By hosting local events, collaborating with influencers, and maintaining an active presence on social media, Poke Burri strengthens its relationship with its customers. These strategies create a loyal customer base that actively promotes the brand through word-of-mouth and personal recommendations.

Moreover, the rise of online food delivery services has changed the way restaurants engage with their customers. Poke Burri has adeptly adapted to this trend by optimizing their menu for delivery and takeout, ensuring that the food maintains its quality and freshness regardless of how it’s served. This flexibility has allowed the brand to expand its reach beyond traditional dining, catering to a growing market of consumers who prefer the convenience of dining at home.

As competition in the poke market continues to intensify, Poke Burri’s innovative marketing strategies and commitment to quality will be crucial for its ongoing success. The franchise model allows for scalability, enabling the brand to tap into new markets while leveraging local insights to tailor offerings. With a strong foundation in place and a clear vision for the future, Poke Burri is poised to remain at the forefront of the poke revolution.

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KIMBERLY MOODY

FRANCHISE CONSULTANT

Gloucester, Virginia – Kimberly Moody has secured an impressive track record in implementing financial goals for a business base of more than $300 million in assets covering customer service, financial planning, estate planning, banking services, and all aspects of investment management. Additionally, she worked as an Adjunct Instructor for Christopher Newport University, where she taught investment courses to individuals interested in learning more about financial planning. Ms. Moody also has experience as the Co-Host for WVEC Channel 13’s show “Investing 101” and Co-Host of WTKR’s radio station’s financial planning show. She has also held more than 100 public seminars on financial planning topics and was the speaker for National Space Society Conferences for NASA. Ms. Moody intends to use her proven business expertise, natural leadership ability, and personal determination to sell and grow franchise development.

PAUL REISNER

FRANCHISE CONSULTANT - MARKETING & SALES

New York, NY – Paul has 25+ years experienced in business development management and direct sales with Blue-Chip companies – CA, ADP, Pitney Bowes and National accounts such as Deutsche Bank, PepsiCo, Verizon. Received many awards and acknowledgement for sales achievement and success where personally responsible for generating in excess of $100m in revenue. Paul has been married for 34 years with six children. Paul graduated from Northern Michigan University in Marketing and from Marquette with a Bachelor’s Degree in Education.

MICHELLE WHITE

FRANCHISE CONSULTANT

Boca Raton, FL – Michelle White has worked in the franchise industry since 2012 in franchise sales, franchise development and as a franchise consultant. Previous to working with Franchise Marketing Systems, Ms. White worked in real estate development throughout South Florida and Illinois. Ms. White has a wide range of business skill sets including business management, business development, sales, marketing and financial management. Ms. White supports Franchise Marketing Systems clients through document development and franchise consulting work.
TRISHA CONNER

FRANCHISE CONSULTANT

Midwest – Ms. Trisha Conner is the documentation specialist for Franchise Marketing Systems, working with client’s legal counsel to initiate the Franchise Disclosure Documentation for a wide variety of business models each year. Since 2011, she has also held key responsibilities for the management, accuracy and timely distribution of client leads via the company CRM. Additionally, Ms. Conner contributes strategic planning as the company experiences growth. Previous work-related experiences include a decade of successful fundraising including financial accountability; extensive international travel including multiple international relocations in support of her husband’s agricultural commodities sales business; client services for Varig airlines in NYC. In addition to raising her family, Trisha has many years’ experience as a primary caregiver for elderly family members and is extensively familiar with in-home care businesses. An avid sports enthusiast, Trisha combines her continued fund-raising focus with cycling events. She played tennis competitively for more than 20 years and has recently added kayaking to her activities. Ms. Conner attended Colorado University, the Alliance Francaise and the Sorbonne in Paris and Northern IL University, graduating with a BA in French.
Kaitlin Eileen

GRAPHIC DESIGNER & AD STRATEGIST

Kaitlin is a graphic designer and a Facebook™️ ad Strategist. A born creator, her passion for creativity grew as she explored the design and artistic side of marketing. She has a special focus on presentation and visual design and is insanely curious about learning new skills to continuously improve her portfolio.

Tackling everything from Brochure design to Landing Pages and everything in between, she is always excited to grow her clients’ brands into something beautiful. When she isn’t working, her creative roots are always showing. Her love for Marketing and design go beyond the desk, her creative juices flow in the kitchen and in the garden. She also loves nature and all animals big and small but what she really loves is making her clients happy.

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Noah Cunningham

VIRTUAL DESIGNER

Augusta, GA – Noah is a designer for FMS. He has been designing for 4 years and has a wide range of skills when it comes to designing. Noah has a passion for communicating visually and creating visually successful brands. He loves creating for a wide range of clients and strives to fulfill their needs in design.