FMS Franchise – Master Franchises

by Franchise Marketing Systems | Case Studies
2 minutes
Franchise Marketing Systems Master Franchises

FMS is a full-service franchise development firm representing and working with franchise organizations throughout the U.S. and around the world.

In marketing franchise concepts, many times, the opportunity and candidate come forward for a particular brand and business model where a Master Franchise Model or Area Developer Franchise makes an appropriate fit.

Particularly with new franchise concepts, the opportunity arises with interested buyers who would like to get involved in a franchise in a big way to present a Master Franchise model.  Many franchise systems have expanded very quickly using the Master Franchise model including Massage Envy, Subway, KFC, and European Wax Centers.

The benefits of a Master Franchise model are many and include the following:

  • More Aggressive Growth – Master Franchising allows a franchise system to speed up overall growth much more aggressively.  The Master Franchisee will open units in their area either owned by them or sold to sub-franchisees under their management and oversight.
  • A franchisor has essentially duplicated efforts in replicating the marketing, lead generation, and new unit acquisition, and the Master
  • Franchisee has now been able to invest in the franchise model on a more aggressive scale.  Many times, a franchise investor will want to get involved in a franchise organization on a larger scale than just a single operating unit, Master Franchising offers the investor an opportunity to get involved in a larger way without any equity in the corporate business changing hands.
  • Scale – Master Franchise Growth is the most aggressive form of an already aggressive expansion model, it can be truly exponential growth for a brand.

What brands have experienced Master Franchise Growth with FMS Franchises:

  • Mosquito Terminators – Alabama, Puerto Rico, and Texas
  • Bungobox – Canada
  • Restoration 1 – Canada
  • Junk King – Texas
  • Flower Tent – New York, Atlanta, GA

Master Franchising is not a model that works for everyone or every franchise system.  Certain models can be scaled through master franchises or area development franchises while others do not – let us help you decide if your company is ready for a master franchise model.

For more information on how to develop a Master Franchise model or how to Franchise Your Business, contact us: 

800-610-0292

[email protected]

Franchise Marketing Systems
Latest posts by Franchise Marketing Systems (see all)