Franchise Marketing Systems Working with Zawya

by FMS Franchise | Case Studies
2 minutes
Franchise Marketing Systems Working With Zawya

Gainesville, GA, October 19, 2010 –FMS Franchise is excited to announce that it has been retained by Zawya, the leading Middle East business information company serving the high-end business and financial professional community. Zawya is headquartered in Dubai and has sales and support offices in Lebanon, Kuwait, Malaysia, and Singapore serving a global user base of over 212,000 high-end business professionals.

President of FMS Franchise, Christopher James Conner, will be developing a network of representatives throughout the United States which will provide American businesses with access to business intelligence data maintained by Zawya.

“This is a tremendous opportunity for U.S. businesses and expanding middle eastern firms alike. Access to proprietary information will help American companies successfully compete for projects in the expanding Middle East economy” according to Mr. Conner.

Representatives managed by FMS will sell subscriptions to U.S. companies that have an interest in doing business in the Middle East. Subscribers will have access to information that is crucial to responding to RFPs and project bids.  The Zawya independent sales development team will be headed by Mr. Alan George, located in Boston, MA. Mr. George brings almost three decades of independent sales channel development to the FMS team of professionals.

FMS Franchise advises companies on expansion strategies. Although Zawya’s expansion into the U.S. market will not be packaged as a franchise, the system will share similarities with the traditional franchise model.

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FMS Franchise is a franchise consulting firm that offers full-service franchise development services to companies beginning to franchise an existing franchise organization.

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