In 2023, Renegade Insurance made the decision to franchise its insurance services business and selected Franchise Marketing Systems (FMS) to guide franchise development, system design, and launch. In a short period of time, the brand grew to nearly 100 franchise units, positioning itself among the fastest-scaling franchise concepts in the insurance services space.
This growth was not accidental. It was the result of a structured franchise development process focused on operational excellence, franchisee success, and long-term scalability, not short-term franchise sales. FMS helped Renegade design, document, and implement a complete franchise platform that could be replicated consistently across markets.
This case study explains how Renegade Insurance Franchise was built, why the model resonated with entrepreneurs, and how FMS’s end-to-end approach supported rapid, structured growth.
Renegade Insurance was built around a straightforward idea, create a modern, scalable insurance services platform that enables franchise owners to operate professional insurance businesses with strong brand support, centralized systems, and defined operational processes.
Unlike traditional independent insurance agencies, where success often depends on personal relationships, fragmented technology, and trial-and-error operations, Renegade focused on building a repeatable business model. The goal was to make insurance agency ownership more accessible to qualified entrepreneurs while maintaining high standards of professionalism, compliance, and customer service.
However, turning a strong concept into a scalable franchise system requires more than a brand name and a sales pitch. It requires infrastructure.
Renegade leadership understood early that franchising is not simply about selling locations. It is about building a system that others can operate successfully.
Renegade selected Franchise Marketing Systems in 2023 based on FMS’s reputation for:
Rather than coordinating multiple vendors across legal, operations, training, and marketing, Renegade chose FMS as a single strategic franchise development partner, a decision that accelerated both speed and quality of expansion.
The first phase focused on turning Renegade’s insurance services model into a franchise-ready platform.
A core deliverable was the creation of comprehensive franchise operations manuals. FMS worked closely with Renegade to document every aspect of the business, including:
These manuals became the backbone of the franchise system, enabling franchise owners to replicate the Renegade model consistently across markets.
FMS developed structured training programs to support new franchisees from onboarding through launch and beyond. These programs included:
This training infrastructure is especially important in the insurance sector, where consistency, accuracy, and professionalism directly impact customer trust and regulatory compliance.
In parallel with system development, FMS coordinated the creation of Renegade’s Franchise Disclosure Document (FDD) and franchise legal framework.
Working alongside franchise attorneys, FMS helped ensure that:
This alignment reduced friction during franchise sales and increased credibility with prospective franchisees.
FMS also supported business planning and franchise economics to ensure the model could perform across different markets.
FMS helped Renegade:
By grounding the opportunity in realistic financial expectations, Renegade attracted serious franchise candidates and avoided common early-stage franchise pitfalls.
With the foundation in place, FMS helped build Renegade’s franchise marketing and development strategy.
FMS worked with Renegade to clearly articulate:
This positioning mattered in a professional services category where credibility and clarity outperform hype.
FMS designed the complete franchise marketing model, including:
The strategy emphasized quality franchisee recruitment to protect system integrity while scaling.
A key differentiator in the Renegade–FMS partnership was the focus on implementation, not just development and sales.
FMS helped Renegade establish:
This ensured franchisees were supported after signing, entering a system designed to drive successful launches and sustainable operations.
As a result of this end-to-end approach, Renegade Insurance Franchise achieved rapid growth in a relatively short period of time.
From the 2023 decision to franchise to today, the brand expanded to almost 100 franchise units, reflecting:
This growth is especially notable in insurance services, where regulatory complexity and operational rigor often slow expansion. Renegade’s ability to scale quickly while maintaining structure reflects the strength of the franchise platform built with FMS.
The Renegade story reinforces an important principle, brands that integrate development, sales, and implementation outperform those that treat franchising as transactional.
By partnering with Franchise Marketing Systems early, Renegade benefited from:
This end-to-end support accelerated growth while protecting brand consistency and long-term performance.
Renegade Insurance Franchise demonstrates what is possible when a brand commits to franchising the right way, with structure, documentation, and disciplined execution.
By partnering with Franchise Marketing Systems, Renegade was able to build the core elements of a scalable franchise platform, operations manuals, training programs, FDD alignment, franchise economics, and a complete marketing and development model.
For more information on how to franchise your insurance agency model, contact FMS:
https://www.fmsfranchise.com/about-us/contact/
FRANCHISE CONSULTANT
Gloucester, Virginia – Kimberly Moody has secured an impressive track record in implementing financial goals for a business base of more than $300 million in assets covering customer service, financial planning, estate planning, banking services, and all aspects of investment management. Additionally, she worked as an Adjunct Instructor for Christopher Newport University, where she taught investment courses to individuals interested in learning more about financial planning. Ms. Moody also has experience as the Co-Host for WVEC Channel 13’s show “Investing 101” and Co-Host of WTKR’s radio station’s financial planning show. She has also held more than 100 public seminars on financial planning topics and was the speaker for National Space Society Conferences for NASA. Ms. Moody intends to use her proven business expertise, natural leadership ability, and personal determination to sell and grow franchise development.
FRANCHISE CONSULTANT - MARKETING & SALES
New York, NY – Paul has 25+ years experienced in business development management and direct sales with Blue-Chip companies – CA, ADP, Pitney Bowes and National accounts such as Deutsche Bank, PepsiCo, Verizon. Received many awards and acknowledgement for sales achievement and success where personally responsible for generating in excess of $100m in revenue. Paul has been married for 34 years with six children. Paul graduated from Northern Michigan University in Marketing and from Marquette with a Bachelor’s Degree in Education.
FRANCHISE CONSULTANT
FRANCHISE CONSULTANT
GRAPHIC DESIGNER & AD STRATEGIST
Kaitlin is a graphic designer and a Facebook™️ ad Strategist. A born creator, her passion for creativity grew as she explored the design and artistic side of marketing. She has a special focus on presentation and visual design and is insanely curious about learning new skills to continuously improve her portfolio.
Tackling everything from Brochure design to Landing Pages and everything in between, she is always excited to grow her clients’ brands into something beautiful. When she isn’t working, her creative roots are always showing. Her love for Marketing and design go beyond the desk, her creative juices flow in the kitchen and in the garden. She also loves nature and all animals big and small but what she really loves is making her clients happy.
VIRTUAL DESIGNER
Augusta, GA – Noah is a designer for FMS. He has been designing for 4 years and has a wide range of skills when it comes to designing. Noah has a passion for communicating visually and creating visually successful brands. He loves creating for a wide range of clients and strives to fulfill their needs in design.
