LaserFast Laser Hair Removal Franchise: History and Overview

LaserFast is a renowned name in the laser hair removal industry, known for its cutting-edge technology, customer-centric approach, and robust franchise model. Starting from humble beginnings in Brazil, LaserFast has successfully expanded its operations into the United States, becoming a significant player in the aesthetic treatment market. This article provides an in-depth look at the history, business model, services, and growth of the LaserFast laser hair removal franchise system.  Today, with over 200 operating locations, LaserFast is considering the global leader in laser hair removal.

History of LaserFast

Founding in Brazil

LaserFast was founded in the early 2000s in São Paulo, Brazil, by a team of dermatologists and entrepreneurs who recognized the growing demand for effective and painless hair removal solutions. The founders aimed to create a brand that combined advanced laser technology with exceptional customer service. They focused on offering treatments that were not only effective but also accessible and affordable to a broad customer base.
From the outset, LaserFast distinguished itself by investing in the latest laser hair removal technology, which ensured safer and more efficient treatments. This commitment to technological advancement helped the company quickly build a reputation for excellence in the Brazilian market.

Early Growth and Expansion in Brazil

LaserFast’s innovative approach and high standards of service quality led to rapid growth. The company expanded its footprint across major Brazilian cities, establishing multiple clinics and building a loyal customer base. The success of these initial locations demonstrated the viability of the business model and the strong market demand for professional laser hair removal services.
To manage this growth, LaserFast developed a robust operational framework, emphasizing staff training, quality control, and customer satisfaction. This framework ensured that each new clinic maintained the same high standards as the original locations, fostering trust and reliability among clients.

Transition to a Franchise Model

Decision to Franchise

Encouraged by the success of its corporate-owned clinics, LaserFast decided to adopt a franchise model to accelerate its expansion. The franchise model allowed the company to leverage local entrepreneurs’ expertise and resources while maintaining control over brand standards and service quality.
In 2010, LaserFast launched its franchise program, offering comprehensive support to franchisees, including site selection, training, marketing, and ongoing operational assistance. The franchise model proved highly successful, attracting numerous investors and expanding the brand’s reach across Brazil.

Expansion into the United States

Entry Strategy

After solidifying its position in Brazil, LaserFast set its sights on international expansion, with the United States being a prime target due to its large and lucrative market for aesthetic treatments. The company conducted extensive market research to understand the competitive landscape, regulatory environment, and consumer preferences in the U.S.
LaserFast hired FMS to build, develop and structure the franchise model for growth into the U.S. franchise market.  FMS built the business plans, Franchise Disclosure Documents, handled the necessary filings and put together the franchise systems for U.S. franchise growth.
In 2023, LaserFast opened its first U.S. clinic in Orlando, Florida. Miami was chosen for its diverse population and high demand for beauty and wellness services. The initial response was overwhelmingly positive, prompting LaserFast to accelerate its expansion plans.

Adapting to the U.S. Market

LaserFast adapted its business model to cater to the specific needs and preferences of the U.S. market. This involved tailoring marketing strategies, introducing new service packages, and ensuring compliance with local regulations. The company also invested in localizing its brand, creating marketing materials, and promotional campaigns that resonated with American consumers.
One of the key adaptations was the introduction of flexible financing options, making LaserFast’s treatments more accessible to a broader audience. Additionally, the company placed a strong emphasis on customer education, ensuring clients understood the benefits and safety of laser hair removal.

Growth and Development in the U.S.

Franchise Model Success

LaserFast’s franchise model continued to thrive in the United States. The company provided extensive training to franchisees, covering all aspects of clinic operations, from customer service to technical aspects of laser treatments. This comprehensive support system enabled franchisees to deliver consistent and high-quality services across all locations.

Technological Advancements

A cornerstone of LaserFast’s success has been its commitment to technological innovation. The company continually invests in the latest laser technology to ensure effective, safe, and comfortable treatments. This dedication to innovation has helped LaserFast maintain a competitive edge in the market.
In addition to improving treatment efficacy, LaserFast has also focused on enhancing the overall customer experience. The company introduced online booking systems, customer portals for tracking treatment progress, and mobile apps to facilitate easy access to information and services.

Services and Offerings

Core Services

LaserFast specializes in laser hair removal, offering treatments for various body areas, including the face, legs, arms, bikini line, and back. The company’s advanced laser systems are designed to treat all skin types effectively, ensuring maximum customer satisfaction.

Additional Services

To cater to a broader range of customer needs, LaserFast has expanded its service portfolio to include other aesthetic treatments, such as skin rejuvenation, acne treatment, and pigmentation correction. These complementary services have helped attract a wider customer base and increase clinic revenues.

Training and Support for Franchisees

Comprehensive Training Programs

LaserFast provides extensive training programs for its franchisees, ensuring they are well-equipped to run successful clinics. Training covers technical aspects of laser treatments, customer service best practices, marketing strategies, and business management.

Ongoing Support

Beyond initial training, LaserFast offers continuous support to franchisees. This includes regular updates on new technologies, marketing assistance, operational guidance, and access to a network of experienced professionals. The company’s franchise support team is always available to address any issues and help franchisees optimize their operations.

Marketing and Branding

Brand Positioning

LaserFast positions itself as a premium yet accessible brand in the laser hair removal industry. The company’s marketing strategies emphasize the quality, safety, and effectiveness of its treatments, as well as its commitment to customer satisfaction.

Promotional Strategies

LaserFast employs a mix of traditional and digital marketing strategies to attract and retain customers. This includes social media campaigns, influencer partnerships, local advertising, and participation in beauty and wellness events. The company also offers attractive promotions and loyalty programs to encourage repeat business.

Future Prospects and Expansion Plans

Continued Growth in the U.S.

LaserFast aims to continue its aggressive expansion in the United States, targeting new markets and increasing its footprint in existing locations. The company plans to open additional clinics in high-demand areas and strengthen its brand presence through strategic marketing initiatives.

International Expansion

Beyond the U.S., LaserFast is exploring opportunities for further international expansion. Potential target markets include Europe, Asia, and the Middle East, where demand for aesthetic treatments is growing rapidly. The company is conducting market research and developing tailored strategies to enter these new markets successfully.
The LaserFast laser hair removal franchise system has come a long way since its inception in Brazil. Through a combination of technological innovation, exceptional customer service, and a robust franchise model, the company has established itself as a leader in the industry. As LaserFast continues to expand in the United States and explore new international markets, it remains committed to providing high-quality, effective, and accessible laser hair removal solutions to customers worldwide.
For more information on how to franchise your laser hair removal business, contact FMS Franchise.
KIMBERLY MOODY

FRANCHISE CONSULTANT

Gloucester, Virginia – Kimberly Moody has secured an impressive track record in implementing financial goals for a business base of more than $300 million in assets covering customer service, financial planning, estate planning, banking services, and all aspects of investment management. Additionally, she worked as an Adjunct Instructor for Christopher Newport University, where she taught investment courses to individuals interested in learning more about financial planning. Ms. Moody also has experience as the Co-Host for WVEC Channel 13’s show “Investing 101” and Co-Host of WTKR’s radio station’s financial planning show. She has also held more than 100 public seminars on financial planning topics and was the speaker for National Space Society Conferences for NASA. Ms. Moody intends to use her proven business expertise, natural leadership ability, and personal determination to sell and grow franchise development.

PAUL REISNER

FRANCHISE CONSULTANT - MARKETING & SALES

New York, NY – Paul has 25+ years experienced in business development management and direct sales with Blue-Chip companies – CA, ADP, Pitney Bowes and National accounts such as Deutsche Bank, PepsiCo, Verizon. Received many awards and acknowledgement for sales achievement and success where personally responsible for generating in excess of $100m in revenue. Paul has been married for 34 years with six children. Paul graduated from Northern Michigan University in Marketing and from Marquette with a Bachelor’s Degree in Education.

MICHELLE WHITE

FRANCHISE CONSULTANT

Boca Raton, FL – Michelle White has worked in the franchise industry since 2012 in franchise sales, franchise development and as a franchise consultant. Previous to working with Franchise Marketing Systems, Ms. White worked in real estate development throughout South Florida and Illinois. Ms. White has a wide range of business skill sets including business management, business development, sales, marketing and financial management. Ms. White supports Franchise Marketing Systems clients through document development and franchise consulting work.
TRISHA CONNER

FRANCHISE CONSULTANT

Midwest – Ms. Trisha Conner is the documentation specialist for Franchise Marketing Systems, working with client’s legal counsel to initiate the Franchise Disclosure Documentation for a wide variety of business models each year. Since 2011, she has also held key responsibilities for the management, accuracy and timely distribution of client leads via the company CRM. Additionally, Ms. Conner contributes strategic planning as the company experiences growth. Previous work-related experiences include a decade of successful fundraising including financial accountability; extensive international travel including multiple international relocations in support of her husband’s agricultural commodities sales business; client services for Varig airlines in NYC. In addition to raising her family, Trisha has many years’ experience as a primary caregiver for elderly family members and is extensively familiar with in-home care businesses. An avid sports enthusiast, Trisha combines her continued fund-raising focus with cycling events. She played tennis competitively for more than 20 years and has recently added kayaking to her activities. Ms. Conner attended Colorado University, the Alliance Francaise and the Sorbonne in Paris and Northern IL University, graduating with a BA in French.
Kaitlin Eileen

GRAPHIC DESIGNER & AD STRATEGIST

Kaitlin is a graphic designer and a Facebook™️ ad Strategist. A born creator, her passion for creativity grew as she explored the design and artistic side of marketing. She has a special focus on presentation and visual design and is insanely curious about learning new skills to continuously improve her portfolio.

Tackling everything from Brochure design to Landing Pages and everything in between, she is always excited to grow her clients’ brands into something beautiful. When she isn’t working, her creative roots are always showing. Her love for Marketing and design go beyond the desk, her creative juices flow in the kitchen and in the garden. She also loves nature and all animals big and small but what she really loves is making her clients happy.

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Noah Cunningham

VIRTUAL DESIGNER

Augusta, GA – Noah is a designer for FMS. He has been designing for 4 years and has a wide range of skills when it comes to designing. Noah has a passion for communicating visually and creating visually successful brands. He loves creating for a wide range of clients and strives to fulfill their needs in design.

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