Case Studies

Why FMS? Because franchise success requires strategy, not just paperwork. 

We deliver the whole package, strategic planning, tactical guides, and ongoing operational support (including sales) — to build standout brands like the ones you see here.
7 Eleven Franchise
7-Eleven Franchise
The economic downturn brought new diners into 7-Eleven stores looking to fill their bellies without emptying...
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Franchising in India
Franchising in India
Vadodara: Franchise sector in the country has demanded industry status from Government of India. Office-bearers...
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Score Small Business Consulting: Franchising
In early January, this column addressed several ideas about taking your small business to the next level...
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Charles Schwab Franchise Expansion
Charles Schwab Franchise Expansion
The Charles Schwab Corp.’s new plan to expand its retail branches with independent operators rather than...
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Why Franchise a Great Business Idea
Why Franchise a Great Business Idea?
Entrepreneurs make up the best "Idea People" in the World. Always coming up with better mouse traps,...
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Franchising Vs
Franchising Vs. Licensing
Franchising vs. licensing is a question we are asked all the times. Often times, the terms licensing...
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Franchising in the Specialty Food Business
Franchising in the Specialty Food Business
Franchising has been known for decades to be the expansion vehicle of choice for restaurants, food businesses...
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Solar Universe Raised Capital of 7 million for Franchise Growth
Solar Universe: Raised Capital of $7 million for Franchise Growth
Solar Universe — a company building a franchise of solar installers across North America — raised a $7...
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Why Invest in a Franchise
Why Invest in a Franchise?
As an aspiring entrepreneur, many potential business owners are faced with the decision of whether or...
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Franchise Business Plan
5 Ways to Develop a Franchise Business Plan
For businesses that choose to take the route of franchise expansion in order to grow their market share...
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Franchise Expansion in 2011
Franchise Expansion in 2011
2010 was a good year for franchising if you were in the right industry segment. Why did some franchises...
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California Childrens Fitness Franchise
California Children's Fitness Franchise
In every market segment, there are some franchise concepts that stand out for their ingenuity, uniqueness...
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KIMBERLY MOODY

FRANCHISE CONSULTANT

Gloucester, Virginia – Kimberly Moody has secured an impressive track record in implementing financial goals for a business base of more than $300 million in assets covering customer service, financial planning, estate planning, banking services, and all aspects of investment management. Additionally, she worked as an Adjunct Instructor for Christopher Newport University, where she taught investment courses to individuals interested in learning more about financial planning. Ms. Moody also has experience as the Co-Host for WVEC Channel 13’s show “Investing 101” and Co-Host of WTKR’s radio station’s financial planning show. She has also held more than 100 public seminars on financial planning topics and was the speaker for National Space Society Conferences for NASA. Ms. Moody intends to use her proven business expertise, natural leadership ability, and personal determination to sell and grow franchise development.

PAUL REISNER

FRANCHISE CONSULTANT - MARKETING & SALES

New York, NY – Paul has 25+ years experienced in business development management and direct sales with Blue-Chip companies – CA, ADP, Pitney Bowes and National accounts such as Deutsche Bank, PepsiCo, Verizon. Received many awards and acknowledgement for sales achievement and success where personally responsible for generating in excess of $100m in revenue. Paul has been married for 34 years with six children. Paul graduated from Northern Michigan University in Marketing and from Marquette with a Bachelor’s Degree in Education.

MICHELLE WHITE

FRANCHISE CONSULTANT

Boca Raton, FL – Michelle White has worked in the franchise industry since 2012 in franchise sales, franchise development and as a franchise consultant. Previous to working with Franchise Marketing Systems, Ms. White worked in real estate development throughout South Florida and Illinois. Ms. White has a wide range of business skill sets including business management, business development, sales, marketing and financial management. Ms. White supports Franchise Marketing Systems clients through document development and franchise consulting work.
TRISHA CONNER

FRANCHISE CONSULTANT

Midwest – Ms. Trisha Conner is the documentation specialist for Franchise Marketing Systems, working with client’s legal counsel to initiate the Franchise Disclosure Documentation for a wide variety of business models each year. Since 2011, she has also held key responsibilities for the management, accuracy and timely distribution of client leads via the company CRM. Additionally, Ms. Conner contributes strategic planning as the company experiences growth. Previous work-related experiences include a decade of successful fundraising including financial accountability; extensive international travel including multiple international relocations in support of her husband’s agricultural commodities sales business; client services for Varig airlines in NYC. In addition to raising her family, Trisha has many years’ experience as a primary caregiver for elderly family members and is extensively familiar with in-home care businesses. An avid sports enthusiast, Trisha combines her continued fund-raising focus with cycling events. She played tennis competitively for more than 20 years and has recently added kayaking to her activities. Ms. Conner attended Colorado University, the Alliance Francaise and the Sorbonne in Paris and Northern IL University, graduating with a BA in French.
Kaitlin Eileen

GRAPHIC DESIGNER & AD STRATEGIST

Kaitlin is a graphic designer and a Facebook™️ ad Strategist. A born creator, her passion for creativity grew as she explored the design and artistic side of marketing. She has a special focus on presentation and visual design and is insanely curious about learning new skills to continuously improve her portfolio.

Tackling everything from Brochure design to Landing Pages and everything in between, she is always excited to grow her clients’ brands into something beautiful. When she isn’t working, her creative roots are always showing. Her love for Marketing and design go beyond the desk, her creative juices flow in the kitchen and in the garden. She also loves nature and all animals big and small but what she really loves is making her clients happy.

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Noah Cunningham

VIRTUAL DESIGNER

Augusta, GA – Noah is a designer for FMS. He has been designing for 4 years and has a wide range of skills when it comes to designing. Noah has a passion for communicating visually and creating visually successful brands. He loves creating for a wide range of clients and strives to fulfill their needs in design.